Betfair has announced that it is now offering punters in-running betting on Australian horse racing including the famous Melbourne Cup using its unique person-to-person exchange platform.
Announced a product launch for Crown late last week, Betfair revealed that customers can now bet online while races are in progress beginning with in-running betting on all group races in Australia. The London-based firm has offered a similar service on numerous European races for some time and stated that live in-running betting has transformed the betting landscape in the UK and Europe to the point that it now accounts for some 18 percent of all money traded on British horseracing.
Customers in Australia now have the opportunity to bet on a race right up to the finish line for the first time, which should create a great deal of excitement and interest for the local wagering landscape.
“The in-running product will be a boon for the racing industry,” said Anthony Klok, Chief Executive Officer for Betfair Australia.
“With the concept comes a host of new ways to bet, stimulating interest in racing.
“We've been looking forward to offering this product to Australian punters on our local product for some time. Evidence from the UK suggests it's a favourite with the punters and ultimately a great driver of interest in horseracing.”
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