25th February 2009
The Professional rugby league football club, Wests Tigers, has announced a six figure sponsorship deal with online betting exchange, Betfair.
The Sydney, based NRL team said in a statement that it welcomed the deal, which took almost a year to negotiate. Wests Tigers reportedly preformed a thorough due diligence study on the online bookie, in order to make sure it would not be compromised for endorsing the company.
Brett Clarke, Marketing Manager, for Wests Tigers, said “Gambling is a sensitive area and we had to make sure any deal was the right fit.”
Clarke continued saying, “The NRL has ticked the boxes about this deal. The fact is we aren't going to force our supporters to bet. It's not as if we are going to say ‘prove you're a Wests Tigers fan and bet’. There is no obligation. However, we are allowing them the opportunity, those who gamble, to be aware of Betfair's services.”
As part of the agreement, Betfair advertising banners will be on display at the three home grounds and betting stalls will be setup around the stadiums allowing fans to find out information on odds and place bets. Promotional leaflets and flyers will also be handed out by promotional girls.
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