A Federal Ministry of Racing may be the eventual outcome of tomorrow's crisis meeting in Randwick where powerful racing interests are expected to clash over how to alleviate deteriorating returns to trainers, owners and breeders.
The meeting, to be chaired by the broadcaster and owner Alan Jones, was already organised before last night's release of a report commissioned by the Australian Jockey Club and Sydney Turf Club arguing against a merger of the clubs.
The report by LEK Consulting identifies financial benefits of only $3.3 million from a merger, compared with an Ernst and Young report commissioned by the NSW Minister for Gaming and Racing, Kevin Greene, which found $21 million in savings.
Officials from the two clubs told Mr Greene yesterday that these savings were minor compared with the $100 million revenue gap LEK Consulting has found between the NSW and Victorian racing industries. The latter receives an extra $64 million in income from poker machines, together with a bigger share of Tabcorp wagering.
Corporate bookmakers, under pressure from owners and breeders to pay more for using race fields, are expected to crash the meeting at the William Inglis & Sons sales complex.
Breeders, including John Messara and Gerry Harvey, will attend the meeting. They will be joined by representatives from Victoria, concerned about punters switching to corporate bookmakers who contribute less to the industry than totalisator betting.
The Ernst and Young report noted the ratio of prize money to totalisator income has fallen from 94 per cent to 75 per cent over the past nine years.
"Only Commonwealth legislation can fix up the industry", said one of the owners, who is concerned at diminishing prize money.
Two court actions loom, both focused on NSW's decision to charge bookmakers a 1.5 per cent tax on turnover for the use of its race fields.
Betfair, half-owned by James Packer, is challenging the tax in a case set to be heard in November.
The Darwin-based Sportsbet, 51 per cent owned by the Irish group Paddy Power, is taking on the tax in another jurisdiction.
Queensland has joined NSW in choosing a turnover tax. Victoria, Western Australia, South Australia and Tasmania have opted for a charge on gross profits.
Because profit can be manipulated easily and sharing earnings effectively makes the corporate bookmakers partners in the race clubs, the AJC and STC argue Victoria has deserted them.
A federal model, where all wagering operators pay the same for their product, based on a percentage of turnover, is the only solution, according to some players, such as Tabcorp.
Federal interest in racing can be justified by its economic impact.
Owners claim it is the second biggest industry in Australia, after tourism, with the Ernst and Young report estimating it provides employment for 50,000 people in NSW alone, while generating $1.7 billion, with taxes of about $433 million.
A national fee on bookmakers gross profits, compared to a turnover tax model, could cost the industry $300 million a year, according to some estimates.
Reduced industry income leads to reduced prize money and inevitably results in less
reinvestment by breeders.
Of the 25,000 broodmares in Australia, only 1000 make money for their owners.
The Ernst and Young report notes: Owners, trainers and jockeys are being increasingly less remunerated, with the return to industry decreasing.
It is estimated that currently only about 50 per cent of an owner's operating costs is recovered through prize money.
The effect of corporate bookies and punters switch of sports are racing's biggest problems.
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Thursday, July 30, 2009
Sunday, July 26, 2009
PartyCasino Jackpot Tops $3 Million Mark
24 July 2009
GIBRALTAR - (PRESS RELEASE) - In recent minutes the PartyCasino Gold Mega Jackpot has exceeded a record $3,000,000! To celebrate this landmark, the world's largest online casino has introduced the chance to win a Porsche 911 Carrera 4S to the player who has earned the most PartyPoints by the time the jackpot is won, starting today!
If the jackpot is won within two weeks from today (Friday 24th July) the player who earns the most PartyPoints by playing the Gold Mega Jackpot games: The Godfather, Mega Fortune Wheel, Super Joker, Super Mystic, Super Fortune Wheel and Super Star wins the sports car. There is a leaderboard running through PartyAccount and if the jackpot is won within two weeks one of PartyGaming's Palladium Lounge VIP hosts will call with the news that the Porsche has been won.
If the Gold Mega Jackpot is not won within two weeks from the 24th July cash prizes will be awarded to players 1st - 300th on the leaderboard. 1st to 5th ranked players will share a prize pool of $50,000.* From there on, players ranked in every 10th place will get $1,000. Winners will have the choice of a cash alternative of $80,000 in place of the Porsche. In all cases PartyCasino.com will pay the value of the Porsche or the Porsche itself only (worth £67,000), but will not pay any taxes that may apply to the winner in their country of residence. This is based on UK prices of a new Porsche 911 Carrera 4S. For more details and terms and conditions please see your individual PartyAccount.
A PartyCasino.com spokesman said: "The Gold Mega Jackpot has exceeded a staggering $3,000,000 and the Porsche promotion has kicked-in. The Gold Mega Jackpot may not have hit for a while but the Super Jackpot has been hit three times this week alone and twice within 24 hours! Three separate players have walked away with $285,831.61, $56,746.14 and $51,386.44."
PartyCasino now offers over 120 games and pays out well over $10 million EVERY DAY to players. The world's largest online casino continues to expand rapidly - in fact the number of games on PartyCasino.com has DOUBLED in just six months and there are a lot more games to come! Recent popular additions include old school classics such as King Kong and Wheel of Fortune.
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GIBRALTAR - (PRESS RELEASE) - In recent minutes the PartyCasino Gold Mega Jackpot has exceeded a record $3,000,000! To celebrate this landmark, the world's largest online casino has introduced the chance to win a Porsche 911 Carrera 4S to the player who has earned the most PartyPoints by the time the jackpot is won, starting today!
If the jackpot is won within two weeks from today (Friday 24th July) the player who earns the most PartyPoints by playing the Gold Mega Jackpot games: The Godfather, Mega Fortune Wheel, Super Joker, Super Mystic, Super Fortune Wheel and Super Star wins the sports car. There is a leaderboard running through PartyAccount and if the jackpot is won within two weeks one of PartyGaming's Palladium Lounge VIP hosts will call with the news that the Porsche has been won.
If the Gold Mega Jackpot is not won within two weeks from the 24th July cash prizes will be awarded to players 1st - 300th on the leaderboard. 1st to 5th ranked players will share a prize pool of $50,000.* From there on, players ranked in every 10th place will get $1,000. Winners will have the choice of a cash alternative of $80,000 in place of the Porsche. In all cases PartyCasino.com will pay the value of the Porsche or the Porsche itself only (worth £67,000), but will not pay any taxes that may apply to the winner in their country of residence. This is based on UK prices of a new Porsche 911 Carrera 4S. For more details and terms and conditions please see your individual PartyAccount.
A PartyCasino.com spokesman said: "The Gold Mega Jackpot has exceeded a staggering $3,000,000 and the Porsche promotion has kicked-in. The Gold Mega Jackpot may not have hit for a while but the Super Jackpot has been hit three times this week alone and twice within 24 hours! Three separate players have walked away with $285,831.61, $56,746.14 and $51,386.44."
PartyCasino now offers over 120 games and pays out well over $10 million EVERY DAY to players. The world's largest online casino continues to expand rapidly - in fact the number of games on PartyCasino.com has DOUBLED in just six months and there are a lot more games to come! Recent popular additions include old school classics such as King Kong and Wheel of Fortune.
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Gold Mega Jackpot
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The Godfather
Mega Fortune Wheel
Super Joker
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Friday, July 24, 2009
Internet Gambling Makes Push in Asia Pacific Region
The past month has seen a surge of both established and not so established Internet Gambling and other gaming companies make a push into the Asia Pacific region. Greg Tingle, Special Contributor to the Gambling911.com website and Australian correspondent, takes a look at the Internet gambling sector in that region. He also looks at the online poker component. Tingle is also the proprietor of Media Man out of Australia.
It appears apparent that some of the gaming entities have more than just a casual interest in Australia, judging by some of the game titles. Try "Goanna Gold", "Cool Bananas", "Kangaroo Zoo", and "Shaaark" on for size!
PartyGaming saw some of their PartyCasino.com titles enjoy a rise in popularity as Tom Cruise (Mission: Impossible and Top Gun) fame, and his partner, Katie Holmes, have been spending time in Melbourne, using James Packer's Crown Towers as a base.
Aspinalls are making a push with their Aspinalls Online Casino and Aspinalls Online Poker. Aspinalls have quite a colourful history, with the late, great, John Aspinall said to have ties and friendships with Australia's Packer family. In recent years it has been reported that Australia's James Packer has done business deals with Damian Aspinall. No doubt Aspers would be most welcome to accommodate the needs of casino whales, in both an online and offline capacity. Aspinall Jr has been spotted out and about with Australia's Elle "The Body" MacPherson a number of times over the past year, so Aspers wins points for that alone.
Titan Casino and Titan Poker both Playtech powered casinos have also identified the Asia Pacific region as a go ahead region for growth. Titan have come up with some impressive and generous bonuses for signing up at their online casino brands.
JackpotCity and Lucky Nugget Online Casino, both part of the Belle Rock Entertainment family, rose to prominence in Australia last year with their promotion of blockbuster movie hits, Tomb Raider and Hitman. JackpotCity is powered by Microgaming, which incidentally is also the software that powers Australia's Captain Cooks Casino. Captain Cooks Casino is by all accounts a favorite with the Aussies, so it looks like a battle of sorts may be on the horizon for the patronage of players who prefer Microgaming.
Casino Club and Slots Club, both powered by Boss Media, proudly have "Kangaroo Zoo" in their casino game stable. In recent months they have added more games, revamped the websites, and enhanced multi currency options.
Euro Partners, the European gaming powerhouse is embarking on a campaign pushing forward their highly respect casino brands into the Asia Pacific. Sources advise to be watching out for Casino Tropez and Europa Casino, to name but a few.
Virgin Games maintains presence in Australia and their Transformers online slot game is impossible to miss, thanks to the blockbuster movie launch last month. Virgin looks to have taken a page out of the Marvel Entertainment book, pushing forward a traditional entertainment brand. Marvel Entertainment is working on a Thor movie, so one would expect the Thor slot game to enjoy some renewed popularity. Virgin Casino top brass has recently gone on record via the Virgin.com website portal about the ups and downs of the online casino and igaming industry. Virgin's Richard Branson has approximately 200 companies in a range of industry verticals, so Virgin are certainly spreading their risk. Virgin recently ceased their Pikum! brand, however they remain one of the world's strongest and most respected brands. Let us not forget that celebrated film producer and director, Steven Spielberg has made a financial killing in the gaming sector over the decades, however it's his movie making that most of the world knows him for.
PKR.com have ramped up their progressive games and online slot game offerings, so they can expect to see more casino fans flocking to their casino, better known for the 3D casino and online poker experience. PKR are looking to continue their red hot streak in media, building upon their recent promotions tied in with the World Series of Poker, and are said to be sponsoring a number of upcoming events including the Asian Poker Tour, which is enjoying strong presence in Macau and Philippines of late.
To help cope with the current interest from the world's igaming and gaming entities, Australia's Media Man Australia, the media and publicity company, has ramped up portal development operations and also plans to launch more website portals including more for the gaming sector. MMA's Casino News Media, Australian Casino News and Classic Slots Online have been reporting a rise in rankings in recent months, as they strive to achieve Hitwise Australia top ten status. Media Man director, Greg Tingle, reckons its online a matter of time before Australian gaming figures, John "Singo" Singleton and Gerry Harvey, make a major play into Australian online gaming space, most certainly in the horse racing sector. Pokies baron, Bruce Mathieson, continues to do very well out of his pub pokies deal with Woolworths and the like. Media Man Australia is preparing a pitch to put to their connections at TVS Channel 31 Community TV, and sees the igaming and gaming sector as a new source of revenue for the community media sector. The gaming sector is said to be a significant source of revenue to fund Media Man's philanthropic and community endeavours, so TVS would do well to consider their pitch. Australia's SBS are said to also be open to approaches on new revenue streams, and ABC online has increased their online gaming involvement, with an online "Grandstand's Ultimate Ashes" game available, adding to their "Good Game" offerings.
The Australian government would be watching the igaming developments unfold in the US and Europe, as the game of skill vs games of chance debate continues. Now many sports betting experts are arguing that sports betting is largely a game of skill, following recent court findings on poker. You can bet that the UFC is watching this space closely and a number of sports betting operations in the US are said to have broken records with UFC 100, including BetUS.com, with the Brock Lesnar fight being the prime money maker, both for betting and Pay-Per-View buy rates. One can bet that Sen Stephen Conroy's office would have now heard of the upcoming motion picture staring Kevin Spacey, 'Casino Jack'. Spacey plays lobbyist Jack Abramoff, known for his Indian casino connections and lobbying. His career sees him land him in jail. Expect to hear whispers about the movie by the Tabcorp and Crown Casino fraternity.
Australia has seen a number more incidents at bricks and mortar hotels, pubs and casinos, so having a bet on the pokies at an online casino may be even safer and more enjoyable that one might have first thought. As always, take note of the casino and brand names and reputation, and gamblers are advised to know their limits, meaning set a financial limit and stick to it. In addition, gamblers are advised to ensure their gambling stays enjoyable, and if it stops being fun, its most likely time to stop. As the old Aussie term goes, Bet with your head, not over it.
Our friends at Gambling911, CAP, GPWA and eGaming Review see the gaming and igaming industry as being one of the world's most recession resistant industries, but certainly not recession proof.
Certainly mainstream press in Australia is starting to cover the industry in more details, with regular coverage being offered to the likes of PartyGaming, Joe Hachem (PokerStars connection) and the World Series of Poker.
Whatever side of the gaming, igaming and gambling sector you look into, there's plenty of exciting developments, be it technology advancements, legal developments or just new games, as the industry does its best to be a good corporate citizen and do the right thing by authorities, gaming regulators and players.
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It appears apparent that some of the gaming entities have more than just a casual interest in Australia, judging by some of the game titles. Try "Goanna Gold", "Cool Bananas", "Kangaroo Zoo", and "Shaaark" on for size!
PartyGaming saw some of their PartyCasino.com titles enjoy a rise in popularity as Tom Cruise (Mission: Impossible and Top Gun) fame, and his partner, Katie Holmes, have been spending time in Melbourne, using James Packer's Crown Towers as a base.
Aspinalls are making a push with their Aspinalls Online Casino and Aspinalls Online Poker. Aspinalls have quite a colourful history, with the late, great, John Aspinall said to have ties and friendships with Australia's Packer family. In recent years it has been reported that Australia's James Packer has done business deals with Damian Aspinall. No doubt Aspers would be most welcome to accommodate the needs of casino whales, in both an online and offline capacity. Aspinall Jr has been spotted out and about with Australia's Elle "The Body" MacPherson a number of times over the past year, so Aspers wins points for that alone.
Titan Casino and Titan Poker both Playtech powered casinos have also identified the Asia Pacific region as a go ahead region for growth. Titan have come up with some impressive and generous bonuses for signing up at their online casino brands.
JackpotCity and Lucky Nugget Online Casino, both part of the Belle Rock Entertainment family, rose to prominence in Australia last year with their promotion of blockbuster movie hits, Tomb Raider and Hitman. JackpotCity is powered by Microgaming, which incidentally is also the software that powers Australia's Captain Cooks Casino. Captain Cooks Casino is by all accounts a favorite with the Aussies, so it looks like a battle of sorts may be on the horizon for the patronage of players who prefer Microgaming.
Casino Club and Slots Club, both powered by Boss Media, proudly have "Kangaroo Zoo" in their casino game stable. In recent months they have added more games, revamped the websites, and enhanced multi currency options.
Euro Partners, the European gaming powerhouse is embarking on a campaign pushing forward their highly respect casino brands into the Asia Pacific. Sources advise to be watching out for Casino Tropez and Europa Casino, to name but a few.
Virgin Games maintains presence in Australia and their Transformers online slot game is impossible to miss, thanks to the blockbuster movie launch last month. Virgin looks to have taken a page out of the Marvel Entertainment book, pushing forward a traditional entertainment brand. Marvel Entertainment is working on a Thor movie, so one would expect the Thor slot game to enjoy some renewed popularity. Virgin Casino top brass has recently gone on record via the Virgin.com website portal about the ups and downs of the online casino and igaming industry. Virgin's Richard Branson has approximately 200 companies in a range of industry verticals, so Virgin are certainly spreading their risk. Virgin recently ceased their Pikum! brand, however they remain one of the world's strongest and most respected brands. Let us not forget that celebrated film producer and director, Steven Spielberg has made a financial killing in the gaming sector over the decades, however it's his movie making that most of the world knows him for.
PKR.com have ramped up their progressive games and online slot game offerings, so they can expect to see more casino fans flocking to their casino, better known for the 3D casino and online poker experience. PKR are looking to continue their red hot streak in media, building upon their recent promotions tied in with the World Series of Poker, and are said to be sponsoring a number of upcoming events including the Asian Poker Tour, which is enjoying strong presence in Macau and Philippines of late.
To help cope with the current interest from the world's igaming and gaming entities, Australia's Media Man Australia, the media and publicity company, has ramped up portal development operations and also plans to launch more website portals including more for the gaming sector. MMA's Casino News Media, Australian Casino News and Classic Slots Online have been reporting a rise in rankings in recent months, as they strive to achieve Hitwise Australia top ten status. Media Man director, Greg Tingle, reckons its online a matter of time before Australian gaming figures, John "Singo" Singleton and Gerry Harvey, make a major play into Australian online gaming space, most certainly in the horse racing sector. Pokies baron, Bruce Mathieson, continues to do very well out of his pub pokies deal with Woolworths and the like. Media Man Australia is preparing a pitch to put to their connections at TVS Channel 31 Community TV, and sees the igaming and gaming sector as a new source of revenue for the community media sector. The gaming sector is said to be a significant source of revenue to fund Media Man's philanthropic and community endeavours, so TVS would do well to consider their pitch. Australia's SBS are said to also be open to approaches on new revenue streams, and ABC online has increased their online gaming involvement, with an online "Grandstand's Ultimate Ashes" game available, adding to their "Good Game" offerings.
The Australian government would be watching the igaming developments unfold in the US and Europe, as the game of skill vs games of chance debate continues. Now many sports betting experts are arguing that sports betting is largely a game of skill, following recent court findings on poker. You can bet that the UFC is watching this space closely and a number of sports betting operations in the US are said to have broken records with UFC 100, including BetUS.com, with the Brock Lesnar fight being the prime money maker, both for betting and Pay-Per-View buy rates. One can bet that Sen Stephen Conroy's office would have now heard of the upcoming motion picture staring Kevin Spacey, 'Casino Jack'. Spacey plays lobbyist Jack Abramoff, known for his Indian casino connections and lobbying. His career sees him land him in jail. Expect to hear whispers about the movie by the Tabcorp and Crown Casino fraternity.
Australia has seen a number more incidents at bricks and mortar hotels, pubs and casinos, so having a bet on the pokies at an online casino may be even safer and more enjoyable that one might have first thought. As always, take note of the casino and brand names and reputation, and gamblers are advised to know their limits, meaning set a financial limit and stick to it. In addition, gamblers are advised to ensure their gambling stays enjoyable, and if it stops being fun, its most likely time to stop. As the old Aussie term goes, Bet with your head, not over it.
Our friends at Gambling911, CAP, GPWA and eGaming Review see the gaming and igaming industry as being one of the world's most recession resistant industries, but certainly not recession proof.
Certainly mainstream press in Australia is starting to cover the industry in more details, with regular coverage being offered to the likes of PartyGaming, Joe Hachem (PokerStars connection) and the World Series of Poker.
Whatever side of the gaming, igaming and gambling sector you look into, there's plenty of exciting developments, be it technology advancements, legal developments or just new games, as the industry does its best to be a good corporate citizen and do the right thing by authorities, gaming regulators and players.
Websites
Casino News Media
Classic Slots Online
Marvel Slots Online
Marvel Heroes Casino
Poker News Media
Australian Casino News
Casino Travel Media
Media Man Australia
Thursday, July 23, 2009
Tiffany Cherry joins Matt Shirvington on FOXTEL's Ground-Breaking Olympic Coverage
FOXTEL today announced accomplished sports presenter Tiffany Cherry will join Olympian Matt Shirvington as part of the comprehensive coverage of the Vancouver Olympic Winter Games in February 2010.
Melbourne born and bred Tiffany has recently returned from an 18 month stint in the US as host of ESPN’s SportsCentre where she reported on a range of sporting events including Wimbledon, the US Superbowl, NBA finals, the US Golf and Tennis Opens and the English Premier League. She also interviewed a range of A-List sports stars including David Beckham, Shaquille O'Neal and swimming sensation, Michael Phelps.
It is a welcome home to FOXTEL for Tiffany, who spent five years presenting and reporting on FOX FOOTY.
Shirvington, former Olympian and five time Australian sprint champion recently returned from Vancouver, where he recorded a series of short form programs that will feature across FOXTEL in the lead-up to the Games.
Both presenters have signed exclusive deals with FOXTEL up to and including The Delhi 2010 Commonwealth Games and the London 2012 Olympic Games.
FOXTEL’s Director of Sports and Olympic Games, Peter Campbell, said: “We are thrilled to have Tiffany and Matt on board.”
“Matt’s impressive athletic career enables him to tap in to the mindset of the competitors taking part in the events. He will bring a unique perspective to our coverage, the most comprehensive in Australian television history.”
“Tiffany’s extensive experience reporting and presenting both here in Australia and overseas sets her up very well for an event such as the Olympic Winter Games. It is great to have her home again.”
During the Vancouver Olympic Winter Games in February 2010, viewers will be able to watch every Australian athlete competing live, as well as all gold medal events as they happen, in the most comprehensive broadcast coverage ever offered in this country.
FOXTEL will present its television coverage over four dedicated High Definition channels (as well as four Standard Definition digital channels) in superb 5.1 channel surround sound – complemented by a rich array of interactive statistics and up-to-the-minute information about the events and competing athletes.
FOXTEL’s coverage of the Vancouver Olympic Winter Games will feature more than 340 hours of live coverage, compared with only 10 hours live coverage of the 2006 Torino Olympic Winter games. FOXTEL will offer subscribers 1600 hours of total coverage, compared with only 100 hours total coverage of the Torino Olympic Winter Games.
FOXTEL will compliment its television broadcast with mobile, broadband, and interactive delivery platforms making the Vancouver Olympic Winter Games available anytime and anywhere.
FOXTEL's coverage will be carried over four dedicated HD subscription television channels which mirror the four Vancouver competitive settings:
Cyprus will cover free style aerials, moguls, snowboarding and ski cross.
Creekside will cover alpine skiing, ice hockey finals, and curling finals.
Whistler will cover cross country skiing, ski jumping, biathlon, bobsleigh, skeleton and luge.
Vancouver will cover all figure skating, hot track and speed skating.
The Vancouver Olympic Winter Games coverage will be available to all subscription television homes (2.5 million) and subscription television viewers (over 8 million Australians) across the country, as FOXTEL has also concluded an agreement with AUSTAR under which FOXTEL has appointed AUSTAR as FOXTEL's sales agent for the Vancouver Olympic Winter Games in regional Australia (except WA).
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Melbourne born and bred Tiffany has recently returned from an 18 month stint in the US as host of ESPN’s SportsCentre where she reported on a range of sporting events including Wimbledon, the US Superbowl, NBA finals, the US Golf and Tennis Opens and the English Premier League. She also interviewed a range of A-List sports stars including David Beckham, Shaquille O'Neal and swimming sensation, Michael Phelps.
It is a welcome home to FOXTEL for Tiffany, who spent five years presenting and reporting on FOX FOOTY.
Shirvington, former Olympian and five time Australian sprint champion recently returned from Vancouver, where he recorded a series of short form programs that will feature across FOXTEL in the lead-up to the Games.
Both presenters have signed exclusive deals with FOXTEL up to and including The Delhi 2010 Commonwealth Games and the London 2012 Olympic Games.
FOXTEL’s Director of Sports and Olympic Games, Peter Campbell, said: “We are thrilled to have Tiffany and Matt on board.”
“Matt’s impressive athletic career enables him to tap in to the mindset of the competitors taking part in the events. He will bring a unique perspective to our coverage, the most comprehensive in Australian television history.”
“Tiffany’s extensive experience reporting and presenting both here in Australia and overseas sets her up very well for an event such as the Olympic Winter Games. It is great to have her home again.”
During the Vancouver Olympic Winter Games in February 2010, viewers will be able to watch every Australian athlete competing live, as well as all gold medal events as they happen, in the most comprehensive broadcast coverage ever offered in this country.
FOXTEL will present its television coverage over four dedicated High Definition channels (as well as four Standard Definition digital channels) in superb 5.1 channel surround sound – complemented by a rich array of interactive statistics and up-to-the-minute information about the events and competing athletes.
FOXTEL’s coverage of the Vancouver Olympic Winter Games will feature more than 340 hours of live coverage, compared with only 10 hours live coverage of the 2006 Torino Olympic Winter games. FOXTEL will offer subscribers 1600 hours of total coverage, compared with only 100 hours total coverage of the Torino Olympic Winter Games.
FOXTEL will compliment its television broadcast with mobile, broadband, and interactive delivery platforms making the Vancouver Olympic Winter Games available anytime and anywhere.
FOXTEL's coverage will be carried over four dedicated HD subscription television channels which mirror the four Vancouver competitive settings:
Cyprus will cover free style aerials, moguls, snowboarding and ski cross.
Creekside will cover alpine skiing, ice hockey finals, and curling finals.
Whistler will cover cross country skiing, ski jumping, biathlon, bobsleigh, skeleton and luge.
Vancouver will cover all figure skating, hot track and speed skating.
The Vancouver Olympic Winter Games coverage will be available to all subscription television homes (2.5 million) and subscription television viewers (over 8 million Australians) across the country, as FOXTEL has also concluded an agreement with AUSTAR under which FOXTEL has appointed AUSTAR as FOXTEL's sales agent for the Vancouver Olympic Winter Games in regional Australia (except WA).
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Wednesday, July 22, 2009
PartyGaming, Aspinalls, Titan Casino, Titan Poker, JackpotCity, Casino Club, Slots Club, Belle Rock, Euro Partners and others target Asia Pacific
The past month has seen a surge of both established and not so established igaming and gaming companies make a push into the Asia Pacific region.
It appears apparent that some of the gaming entities have more than just a casual interest in Australia, judging by some of the game titles. Try "Goanna Gold", "Cool Bananas", "Kangaroo Zoo", and "Shaaark" on for size!
PartyGaming saw some of their PartyCasino.com titles enjoy a rise in popularity as Tom Cruise (Mission: Impossible and Top Gun) fame, and his partner, Katie Holmes, have been spending time in Melbourne, using James Packer's Crown Towers as a base.
Aspinalls are making a push with their Aspinalls Online Casino and Aspinalls Online Poker. Aspinalls have quite a colorful history, with the late, great, John Aspinall said to have ties and friendships with Australia's Packer family. In recent years it has been reported that Australia's James Packer has done business deals with Damian Aspinall. No doubt Aspers would be most welcome to accommodate the needs of casino whales, in both an online and offline capacity. Aspinall Jr has been spotted out and about with Australia's Elle "The Body" MacPherson a number of times over the past year, so Aspers wins points for that alone.
Titan Casino and Titan Poker both Playtech powered casinos have also identified the Asia Pacific region as a go ahead region for growth. Titan have come up with some impressive and generous bonuses for signing up at their online casino brands.
JackpotCity and Lucky Nugget Online Casino, both part of the Belle Rock Entertainment family, rose to prominence in Australia last year with their promotion of blockbuster movie hits, Tomb Raider and Hitman. JackpotCity is powered by Microgaming, which incidentally is also the software that powers Australia's Captain Cooks Casino. Captain Cooks Casino is by all accounts a favorite with the Aussie's, so it looks like a battle of sorts may be on the horizon for the patronage of players who prefer Microgaming.
Casino Club and Slots Club, both powered by Boss Media, proudly have "Kangaroo Zoo" in their casino game stable. In recent months they have added more games, revamped the websites, and enhanced multi currency options.
Euro Partners, the European gaming powerhouse is embarking on a campaign pushing forward their highly respect casino brands into the Asia Pacific. Sources advise to be watching out for Casino Tropez and Europa Casino, to name but a few.
Virgin Games maintains presence in Australia and their Transformers online slot game is impossible to miss, thanks to the blockbuster movie launch last month. Virgin looks to have taken a page out of the Marvel Entertainment book, pushing forward a traditional entertainment brand. Marvel Entertainment is working on a Thor movie, so one would expect the Thor slot game to enjoy some renewed popularity. Virgin Casino top brass has recently gone on record via the Virgin.com website portal about the ups and downs of the online casino and igaming industry. Virgin's Richard Branson has approximately 200 companies in a range of industry verticals, so Virgin are certainly spreading their risk. Virgin recently ceased their Pikum! brand, however they remain one of the world's strongest and most respected brands. Let us not forget that celebrated film producer and director, Steven Spielberg has made a financial killing in the gaming sector over the decades, however it's his movie making that most of the world knows him for.
PKR.com have ramped up their progressive games and online slot game offerings, so they can expect to see more casino fans flocking to their casino, better known for the 3D casino and online poker experience. PKR are looking to continue their red hot streak in media, building upon their recent promotions tied in with the World Series of Poker, and are said to be sponsoring a number of upcoming events including the Asian Poker Tour, which is enjoying strong presence in Macau and Philippines of late.
To help cope with the current interest from the world's igaming and gaming entities, Australia's Media Man Australia, the media and publicity company, has ramped up portal development operations and also plans to launch more website portals including more for the gaming sector. MMA's Casino News Media, Australian Casino News and Classic Slots Online have been reporting a rise in rankings in recent months, as they strive to achieve Hitwise Australia top ten status. Media Man director, Greg Tingle, reckons its online a matter of time before Australian gaming figures, John "Singo" Singleton and Gerry Harvey, make a major play into Australian online gaming space, most certainly in the horse racing sector. Pokies baron, Bruce Mathieson, continues to do very well out of his pub pokies deal with Woolworths and the like. Bodog's Calvin Ayre is rumored to still being eyeing off Australia, and is making a splash on Facebook and Twitter. Media Man Australia is preparing a pitch to put to their connections at TVS Channel 31 Community TV, and sees the igaming and gaming sector as a new source of revenue for the community media sector. The gaming sector is said to be a significant source of revenue to fund Media Man's philanthropic and community endeavors, so TVS would do well to consider their pitch. Australia's SBS are said to also be open to approaches on new revenue streams, and ABC online has increased their online gaming involvement, with an online "Grandstand's Ultimate Ashes" game available, adding to their "Good Game" offerings.
The Australian government would be watching the igaming developments unfold in the US and Europe, as the game of skill vs games of chance debate continues. Now many sports betting experts are arguing that sports betting is largely a game of skill, following recent court findings on poker. You can bet that the UFC is watching this space closely and a number of sports betting operations in the US are said to have broken records with UFC 100, including BetUS.com, with the Brock Lesnar fight being the prime money maker, both for betting and Pay-Per-View buy rates. One can bet that Sen Stephen Conroy's office would have now heard of the upcoming motion picture staring Kevin Spacey, 'Casino Jack'. Spacey plays lobbyist Jack Abramoff, known for his Indian casino connections and lobbying. His career sees him land him in jail. Expect to hear whispers about the movie by the Tabcorp and Crown Casino fraternity.
Australia has seen a number more incidents at bricks and mortar hotels, pubs and casinos, so having a bet on the pokies at an online casino may be even safer and more enjoyable that one might have first thought. As always, take note of the casino and brand names and reputation, and gamblers are advised to know their limits, meaning set a financial limit and stick to it. In addition, gamblers are advised to ensure their gambling stays enjoyable, and if it stops being fun, its most likely time to stop. As the old Aussie term goes, Bet with your head, not over it.
Our friends at Gambling911, CAP, GPWA and eGaming Review see the gaming and igaming industry as being one of the world's most recession resistant industries, but certainly not recession proof.
Certainly mainstream press in Australia is starting to cover the industry in more details, with regular coverage being offered to the likes of PartyGaming, Joe Hachem (PokerStars connection) and the World Series of Poker.
Whatever side of the gaming, igaming and gambling sector you look into, there's plenty of exciting developments, be it technology advancements, legal developments or just new games, as the industry does its best to be a good corporate citizen and do the right thing by authorities, gaming regulators and players.
Profiles
PartyGaming
Euro Partners
Belle Rock Entertainment
Aspinalls
Titan Casino
Titan Poker
Playtech
Microgaming
Virgin Games
PKR
World Series of Poker
BetUS.com
Sports Betting
Horse Racing
Online Casino
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It appears apparent that some of the gaming entities have more than just a casual interest in Australia, judging by some of the game titles. Try "Goanna Gold", "Cool Bananas", "Kangaroo Zoo", and "Shaaark" on for size!
PartyGaming saw some of their PartyCasino.com titles enjoy a rise in popularity as Tom Cruise (Mission: Impossible and Top Gun) fame, and his partner, Katie Holmes, have been spending time in Melbourne, using James Packer's Crown Towers as a base.
Aspinalls are making a push with their Aspinalls Online Casino and Aspinalls Online Poker. Aspinalls have quite a colorful history, with the late, great, John Aspinall said to have ties and friendships with Australia's Packer family. In recent years it has been reported that Australia's James Packer has done business deals with Damian Aspinall. No doubt Aspers would be most welcome to accommodate the needs of casino whales, in both an online and offline capacity. Aspinall Jr has been spotted out and about with Australia's Elle "The Body" MacPherson a number of times over the past year, so Aspers wins points for that alone.
Titan Casino and Titan Poker both Playtech powered casinos have also identified the Asia Pacific region as a go ahead region for growth. Titan have come up with some impressive and generous bonuses for signing up at their online casino brands.
JackpotCity and Lucky Nugget Online Casino, both part of the Belle Rock Entertainment family, rose to prominence in Australia last year with their promotion of blockbuster movie hits, Tomb Raider and Hitman. JackpotCity is powered by Microgaming, which incidentally is also the software that powers Australia's Captain Cooks Casino. Captain Cooks Casino is by all accounts a favorite with the Aussie's, so it looks like a battle of sorts may be on the horizon for the patronage of players who prefer Microgaming.
Casino Club and Slots Club, both powered by Boss Media, proudly have "Kangaroo Zoo" in their casino game stable. In recent months they have added more games, revamped the websites, and enhanced multi currency options.
Euro Partners, the European gaming powerhouse is embarking on a campaign pushing forward their highly respect casino brands into the Asia Pacific. Sources advise to be watching out for Casino Tropez and Europa Casino, to name but a few.
Virgin Games maintains presence in Australia and their Transformers online slot game is impossible to miss, thanks to the blockbuster movie launch last month. Virgin looks to have taken a page out of the Marvel Entertainment book, pushing forward a traditional entertainment brand. Marvel Entertainment is working on a Thor movie, so one would expect the Thor slot game to enjoy some renewed popularity. Virgin Casino top brass has recently gone on record via the Virgin.com website portal about the ups and downs of the online casino and igaming industry. Virgin's Richard Branson has approximately 200 companies in a range of industry verticals, so Virgin are certainly spreading their risk. Virgin recently ceased their Pikum! brand, however they remain one of the world's strongest and most respected brands. Let us not forget that celebrated film producer and director, Steven Spielberg has made a financial killing in the gaming sector over the decades, however it's his movie making that most of the world knows him for.
PKR.com have ramped up their progressive games and online slot game offerings, so they can expect to see more casino fans flocking to their casino, better known for the 3D casino and online poker experience. PKR are looking to continue their red hot streak in media, building upon their recent promotions tied in with the World Series of Poker, and are said to be sponsoring a number of upcoming events including the Asian Poker Tour, which is enjoying strong presence in Macau and Philippines of late.
To help cope with the current interest from the world's igaming and gaming entities, Australia's Media Man Australia, the media and publicity company, has ramped up portal development operations and also plans to launch more website portals including more for the gaming sector. MMA's Casino News Media, Australian Casino News and Classic Slots Online have been reporting a rise in rankings in recent months, as they strive to achieve Hitwise Australia top ten status. Media Man director, Greg Tingle, reckons its online a matter of time before Australian gaming figures, John "Singo" Singleton and Gerry Harvey, make a major play into Australian online gaming space, most certainly in the horse racing sector. Pokies baron, Bruce Mathieson, continues to do very well out of his pub pokies deal with Woolworths and the like. Bodog's Calvin Ayre is rumored to still being eyeing off Australia, and is making a splash on Facebook and Twitter. Media Man Australia is preparing a pitch to put to their connections at TVS Channel 31 Community TV, and sees the igaming and gaming sector as a new source of revenue for the community media sector. The gaming sector is said to be a significant source of revenue to fund Media Man's philanthropic and community endeavors, so TVS would do well to consider their pitch. Australia's SBS are said to also be open to approaches on new revenue streams, and ABC online has increased their online gaming involvement, with an online "Grandstand's Ultimate Ashes" game available, adding to their "Good Game" offerings.
The Australian government would be watching the igaming developments unfold in the US and Europe, as the game of skill vs games of chance debate continues. Now many sports betting experts are arguing that sports betting is largely a game of skill, following recent court findings on poker. You can bet that the UFC is watching this space closely and a number of sports betting operations in the US are said to have broken records with UFC 100, including BetUS.com, with the Brock Lesnar fight being the prime money maker, both for betting and Pay-Per-View buy rates. One can bet that Sen Stephen Conroy's office would have now heard of the upcoming motion picture staring Kevin Spacey, 'Casino Jack'. Spacey plays lobbyist Jack Abramoff, known for his Indian casino connections and lobbying. His career sees him land him in jail. Expect to hear whispers about the movie by the Tabcorp and Crown Casino fraternity.
Australia has seen a number more incidents at bricks and mortar hotels, pubs and casinos, so having a bet on the pokies at an online casino may be even safer and more enjoyable that one might have first thought. As always, take note of the casino and brand names and reputation, and gamblers are advised to know their limits, meaning set a financial limit and stick to it. In addition, gamblers are advised to ensure their gambling stays enjoyable, and if it stops being fun, its most likely time to stop. As the old Aussie term goes, Bet with your head, not over it.
Our friends at Gambling911, CAP, GPWA and eGaming Review see the gaming and igaming industry as being one of the world's most recession resistant industries, but certainly not recession proof.
Certainly mainstream press in Australia is starting to cover the industry in more details, with regular coverage being offered to the likes of PartyGaming, Joe Hachem (PokerStars connection) and the World Series of Poker.
Whatever side of the gaming, igaming and gambling sector you look into, there's plenty of exciting developments, be it technology advancements, legal developments or just new games, as the industry does its best to be a good corporate citizen and do the right thing by authorities, gaming regulators and players.
Profiles
PartyGaming
Euro Partners
Belle Rock Entertainment
Aspinalls
Titan Casino
Titan Poker
Playtech
Microgaming
Virgin Games
PKR
World Series of Poker
BetUS.com
Sports Betting
Horse Racing
Online Casino
Casino
Casino News Media
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Marvel Slots Online
Asia Pacific
Asia Pacific Gaming
Asia Pacific Poker
Asian Poker Tour
World Gaming Directory
Global Gaming Directory
World Casino Directory
News
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Online Casino News
Poker News
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Gambling News
Australian Casino News
Sunday, July 19, 2009
Friday, July 17, 2009
Thursday, July 16, 2009
Supercars set to cash in after taking punt with betting giant, by Daniel Lewis - Fairfax - 11th July 2009
The fact Australians would be able to bet on the number of runs scored in each over of the Ashes Tests was front-page news this week as concerns grew about the links between sport and gambling.
Now - in what is claimed to be a first for an entire sporting discipline in Australia - V8 Supercars has jumped into bed with the betting agency Sportingbet and set up a gaming website called V8bet.com.au.
The joint venture won't let punters bet on every lap of the V8 meeting in Townsville this weekend, but markets will usually be framed for the likes of outrights, pole position, first retirement and competitor match-ups. Before the first practice sessions began in Townsville yesterday morning, the market for claiming this year's title of Supercars champion had Jamie Whincup (Ford) as favourite at $1.25 followed by Will Davison (Holden) at $6.50 and Craig Lowndes (Ford) at $9.
For Townsville's first 200 kilometre race today, Whincup was favourite to win at $3.25. Backing him to have pole position was paying $3.50 while a podium finish was $1.55.
Backing a Ford to win the race was paying $1.62 while backing a Holden was $2.25.
Backing a team, the shortest odds ($2.05) were for the Vodafone team featuring Whincup and Lowndes.
V8 Supercars executive chairman Tony Cochrane said until now there had been little gambling on V8s, but the partnership with Sportingbet would help V8s grow, with the sport earning a percentage from the gaming venture.
Sportingbet CEO Michael Sullivan said: "This is the first time in Australia that a whole sport has signed with a betting organisation to provide a betting platform for their fans." (Credit: Fairfax)
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Now - in what is claimed to be a first for an entire sporting discipline in Australia - V8 Supercars has jumped into bed with the betting agency Sportingbet and set up a gaming website called V8bet.com.au.
The joint venture won't let punters bet on every lap of the V8 meeting in Townsville this weekend, but markets will usually be framed for the likes of outrights, pole position, first retirement and competitor match-ups. Before the first practice sessions began in Townsville yesterday morning, the market for claiming this year's title of Supercars champion had Jamie Whincup (Ford) as favourite at $1.25 followed by Will Davison (Holden) at $6.50 and Craig Lowndes (Ford) at $9.
For Townsville's first 200 kilometre race today, Whincup was favourite to win at $3.25. Backing him to have pole position was paying $3.50 while a podium finish was $1.55.
Backing a Ford to win the race was paying $1.62 while backing a Holden was $2.25.
Backing a team, the shortest odds ($2.05) were for the Vodafone team featuring Whincup and Lowndes.
V8 Supercars executive chairman Tony Cochrane said until now there had been little gambling on V8s, but the partnership with Sportingbet would help V8s grow, with the sport earning a percentage from the gaming venture.
Sportingbet CEO Michael Sullivan said: "This is the first time in Australia that a whole sport has signed with a betting organisation to provide a betting platform for their fans." (Credit: Fairfax)
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Queensland pubs say cheap food pulls in more pokie punters, by Melanie Christiansen - The Courier-Mail - 16th July 2009
Cash-strapped families visiting clubs for a cheap night out are the reason for a rise in Queensland's pokies spending, industry insiders claim.
Figures show people gambled away a record $1.86 billion on gaming machines in the state's clubs and hotels last financial year.
That included $882 million lost in the first six months of this year - up from $859 million for the same period last year - despite measures the State Government claimed would limit spending on the pokies this year.
Some anti-betting campaigners blame the rising pokies splurge on people gambling to escape financial and other worries but Clubs Queensland chief Doug Flockhart said most people punted responsibly.
He believed more people were playing the pokies as a result of a change in dining habits as people eat out at local clubs instead of taking the family to a more expensive restaurant.
''We've seen a significant increase in food and beverage sales in community clubs,'' he said. ''Maybe, as part of the economy, people are redirecting their entertainment habits.
''Mum, dad and a couple of kids can have a night out (at a club) and it might cost $60, instead of $150, and therefore there is room in their budget to maybe put $20 on a machine, if that's their inkling.''
With latest figures showing increased spending on the pokies - despite a cap on the number of machines and reduced gaming hours - the State Government has announced a review of controls on the industry.
Tourism and Fair Trading Minister Peter Lawlor said yesterday he would consider all options, including imposing new restrictions. He said that could include a further rollout of card-based gaming, which allows players to pre-set the amount they are prepared to gamble. (Credit: The Courier-Mail)
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Figures show people gambled away a record $1.86 billion on gaming machines in the state's clubs and hotels last financial year.
That included $882 million lost in the first six months of this year - up from $859 million for the same period last year - despite measures the State Government claimed would limit spending on the pokies this year.
Some anti-betting campaigners blame the rising pokies splurge on people gambling to escape financial and other worries but Clubs Queensland chief Doug Flockhart said most people punted responsibly.
He believed more people were playing the pokies as a result of a change in dining habits as people eat out at local clubs instead of taking the family to a more expensive restaurant.
''We've seen a significant increase in food and beverage sales in community clubs,'' he said. ''Maybe, as part of the economy, people are redirecting their entertainment habits.
''Mum, dad and a couple of kids can have a night out (at a club) and it might cost $60, instead of $150, and therefore there is room in their budget to maybe put $20 on a machine, if that's their inkling.''
With latest figures showing increased spending on the pokies - despite a cap on the number of machines and reduced gaming hours - the State Government has announced a review of controls on the industry.
Tourism and Fair Trading Minister Peter Lawlor said yesterday he would consider all options, including imposing new restrictions. He said that could include a further rollout of card-based gaming, which allows players to pre-set the amount they are prepared to gamble. (Credit: The Courier-Mail)
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Hotels
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Monday, July 13, 2009
PartyGaming.com CEO Jim Ryan speaks on igaming industry at Gaming Executive Summit, Spain
"The world is changing as regulation takes different shape in different markets. But upcoming regulation means new entrants and competition in the market, and I worry less about direct competitors such as those sitting on this panel than I do about government-licensed operators and major media firms targeting their own markets in the future."
"While not ideal, it has been a humbling experience and has forced us to improve our products and offers and to really up our game."
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"While not ideal, it has been a humbling experience and has forced us to improve our products and offers and to really up our game."
Casino News Media Profiles
PartyGaming
PartyCasino.com
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PartyPoker.com
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European Gaming
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PartyGaming boss sees casino threats and opportunities with media companies
Microgaming sees more casinos start up
Playtech sees online casino revamps
International Game Technology to release more branded slots online
Aspinalls Online Casino and Aspinalls Online Poker make push online, via Asia Pacific
Virgin Games bingo promotion a hit
PKR Casino and poker website revamp a hit with punters and industry
JackpotCity to boost presence via news media and Australian connections
888.com to launch five more CryptoLogic games this year
Slots tournaments to be promoted by Media Man Australia
James Packer, Australian gambling king, shores up Consolidated Media Holdings for $24m
World Series of Poker fraternity agree Doyle Brunson the best
Classic Slots Online.com boosts popularity of Cleopatra, Monopoly, Cluedo, Tomb Raider
Marvel Slots Online.com sees record numbers for The Hulk, Spider-Man, Fantastic Four and Thor
Casino Travel Media.com a hit with multi currency players and world travellers
DC Comics rumoured to release Batman and Superman online slot this year
Mafia, mobster and crime themes some of the most popular; The Godfather, Sinatra, HITMAN
PartyPoker.com reports success with Italian-based Intralot www.Intralot.it
Harrah's Entertainment online casino plans on track, advises insiders
CasinoClub.com expands multi language and multi currency options
City Of Dreams lures locals and tourists to venue, however revenue forecasts down
Queensland government sees gambling bring in $1ba year
Salvos welcome gambler support service funds
Australian pokies $20 limit scrapped in Queensland
Hitwise Australia secretive on online casino statistics
Play4Property.com to use online game of skill in property marketing sector
Facebook reviews policy regarding online gaming
Google working on secretive gaming projects and aiming to make web more fun
Media Man Australia attracting investor interest
Online Casino News
Australian Casino News
Casino News
Casino News Media
Microgaming sees more casinos start up
Playtech sees online casino revamps
International Game Technology to release more branded slots online
Aspinalls Online Casino and Aspinalls Online Poker make push online, via Asia Pacific
Virgin Games bingo promotion a hit
PKR Casino and poker website revamp a hit with punters and industry
JackpotCity to boost presence via news media and Australian connections
888.com to launch five more CryptoLogic games this year
Slots tournaments to be promoted by Media Man Australia
James Packer, Australian gambling king, shores up Consolidated Media Holdings for $24m
World Series of Poker fraternity agree Doyle Brunson the best
Classic Slots Online.com boosts popularity of Cleopatra, Monopoly, Cluedo, Tomb Raider
Marvel Slots Online.com sees record numbers for The Hulk, Spider-Man, Fantastic Four and Thor
Casino Travel Media.com a hit with multi currency players and world travellers
DC Comics rumoured to release Batman and Superman online slot this year
Mafia, mobster and crime themes some of the most popular; The Godfather, Sinatra, HITMAN
PartyPoker.com reports success with Italian-based Intralot www.Intralot.it
Harrah's Entertainment online casino plans on track, advises insiders
CasinoClub.com expands multi language and multi currency options
City Of Dreams lures locals and tourists to venue, however revenue forecasts down
Queensland government sees gambling bring in $1ba year
Salvos welcome gambler support service funds
Australian pokies $20 limit scrapped in Queensland
Hitwise Australia secretive on online casino statistics
Play4Property.com to use online game of skill in property marketing sector
Facebook reviews policy regarding online gaming
Google working on secretive gaming projects and aiming to make web more fun
Media Man Australia attracting investor interest
Online Casino News
Australian Casino News
Casino News
Casino News Media
Thursday, July 09, 2009
UFC 100 is only the beginning for MMA, by Kevin Iole - Yahoo! - 9th July 2009
LAS VEGAS – Dana White, the cocky kid from New England who never had much money and who survived until he was nearly 30 on little more than his guile and cunning, phoned his buddy, Lorenzo Fertitta, the well-to-do son of a powerful Las Vegas casino baron, and breathlessly told him he heard the Ultimate Fighting Championship might be for sale.
In 2000, that might have been like telling him there was a ’75 Eldorado he could get for $2,500 down at the salvage yard.
Had Fertitta hung up, as he probably should have, there wouldn’t be a UFC 100 on Saturday night at the Mandalay Bay Events Center, a card which is expected to sell upwards of 1.5 million on pay-per-view and for which a pair of front-row tickets is going for as much as $45,000 on StubHub.
There would be no UFC Fan Expo on Friday and Saturday at the Mandalay Bay Convention Center that will essentially serve as a celebration of mixed martial arts.
If Fertitta had laughed in White’s ear, hung up the telephone and gone back to the business of slot machines and blackjack tables, mixed martial arts as we know it today would not exist. White’s telephone call on that fateful day not only would make him rich and famous beyond all measure, it essentially saved the sport.
Fertitta and his older brother, Frank, agreed to partner with White to create a company called Zuffa and buy the struggling promotion, but what they got for their money wasn’t much.
There was no mainstream media coverage, no stars, no free television, no pay-per-view outlets, no merchandising, no sponsorships and, it seemed, no interest in what they had to sell.
The first pay-per-view under Zuffa’s steward came in about 85 percent less than expected. Fertitta was hoping for 150,000 sales and wound up with 25,000.
It’s not exactly the kind of investment the casino executives had in mind.
But a combination of the Fertittas’ wealth, business acumen and connections, White’s vision, instincts and relentlessness and just plain good luck helped to forge one of the great business turnaround stories of the decade.
This is a company that cost $2 million to buy in 2001 that was estimated by Forbes to be worth $1 billion in early 2008.
Things went their way before they even realized it, in some cases. In September 2000, the New Jersey Athletic Control Board approved what became known as the unified rules, the basic set of rules that cover the sport to this day. UFC 28 was the first card fought under those rules, when the company was still owned by Bob Meyrowitz and his Semaphore Entertainment Group.
White, who had been managing boxers and MMA fighters before buying the UFC, understood the UFC had no chance to survive long-term without regulation because it was too brutal for regulators’ tastes and without regulation, there would be no television.
Zuffa actively pursued regulation upon taking control of the company, though it didn’t hurt that Lorenzo Fertitta had built a reputation as one of boxing’s finest regulators during a distinguished stint on the Nevada Athletic Commission.
“Without regulation, people wouldn’t see it as a sport,” White said.
And so they actively sought regulation wherever they turned. Not long after New Jersey adopted the unified rules and sanctioned the sport, Nevada followed suit.
It was a huge day for the sport because two of the most active boxing states had given their OK and in the process lent legitimacy to MMA.
“Getting Nevada was [expletive] huge for us, because when we got Nevada, we got pay-per-view back at the same time,” White said.
Pay-per-view had long been critical in boxing and, to a much lesser extent, MMA, because the revenue streams that existed in other sports, such as the NFL, NBA and MLB, either didn’t exist at all or produced piddling revenues in the combat sports.
Getting the OK from New Jersey and Nevada essentially re-opened the pay-per-view door for the UFC and created a steady stream of income. Without it, none of the Fertittas’ business wizardry or White’s vision and determination would have meant a thing.
Pay-per-view was only one element, though. And while the revenue it generated was a lifeline, it was clear that some sort of free television would be a requirement.
That’s why, already down more than $30 million since buying the UFC, Zuffa management opted to spend another $8 million in 2004 to create a reality series on Spike TV.
The Ultimate Fighter was an instant hit when it went on the air in 2005. By the sixth episode, it had pulled a 2.1 household rating and was demonstrating the strength among 18-to-34-year-old males that would eventually make it so attractive to advertisers.
White, though, is convinced the UFC would have gone under had Forrest Griffin and Stephan Bonnar not put on one of the great slugfests in the sport’s history in the live televised finale of that first season.
There wouldn’t be a UFC 100 without the jaw-dropping fight between Griffin and Bonnar, won by Griffin via unanimous decision, in the tiny UNLV practice gymnasium on April 9, 2005.
There wouldn’t have been Elite XC shows on CBS or Strikeforce shows on Showtime if the Griffin-Bonnar fight had never been held.
And there wouldn’t have been shows in Canada, England, Ireland, Northern Ireland and Germany, as there have been since that fight, had it been anything less than the MMA equivalent of boxing’s classic Marvin Hagler-Thomas Hearns bout.
“We wouldn’t be talking today were it not for that fight,” White said. “At one point during that fight, we got up to 10 million viewers, whether through channel surfing or people calling each other and asking, ‘Are you watching this fight?’ Once that fight happened, things started to turn the other way.”
The UFC suddenly had leverage and the things that White wanted to do from the minute he gained control of the company suddenly seemed within reach.
Pay-per-view sales for a single fight reached 1 million for the first time in the last bout of 2006, when Chuck Liddell knocked out Tito Ortiz at UFC 61 and sales skyrocketed to 1.05 million.
In 2007, pay-per-view revenues for the year surpassed both boxing and professional wrestling. In 2008, blue chip sponsors such as Bud Light and Harley Davidson lent their support.
And in 2009, the UFC not only added blue-chip sponsors such as Burger King, but it released a spectacularly successful video game that sold three times the expected number.
The UFC is not the only MMA promotion in the world, nor is it the only successful MMA promotion. Strikeforce, which has a deal with Showtime, regularly turns a profit.
And while the sport’s hard core fans decry a media – including Yahoo! Sports – that they view as far too UFC-centric, it’s hard to argue with numbers.
Affliction Entertainment, the promotion that some see as the UFC’s primary competition, has only put on two cards in the last year. The UFC has had at least three shows – UFCs 91, 92 and 94 – that sold around 1 million each in PPV sales in that time frame.
There are a lot of excellent basketball players in the CBA, including some who are probably better than a few of those in the NBA, but it’s the NBA that commands the fan and media attention.
White didn’t invent the sport and he didn’t write or have anything to do with the creation of its rules, but MMA in its current form and with its present popularity wouldn’t exist today without him. The future, though, will largely by shaped by Lorenzo Fertitta, who in 2008 quit a job as an executive at Station Casinos that a year earlier had paid him $113.8 million in salary. In the last 13 months, Fertitta has been working full-time for the UFC, concentrating largely on expanding the company’s global reach.
White has long said that the UFC will someday exceed soccer in worldwide popularity among sports fans. And while that’s a stretch, it’s no stretch to say that for all the success the UFC has had, it’s only 10 percent or so of the way toward where it will be in 10 or 15 years.
“This fight on Saturday is going to be available in something like 100 million homes,” White said. “Since Lorenzo’s been with us, look at the progress we have made. He’s gotten us a TV deal in China. We’re going to France. We’re going everywhere. Lorenzo is opening doors and the stuff he’s doing is setting the stage.
“I’m telling you, the best thing that ever happened to this company was the day Lorenzo quit his job and came to work here. We’ve come a long way, but we’re not even close to being where we’re going to be.” (Credit: Yahoo!)
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In 2000, that might have been like telling him there was a ’75 Eldorado he could get for $2,500 down at the salvage yard.
Had Fertitta hung up, as he probably should have, there wouldn’t be a UFC 100 on Saturday night at the Mandalay Bay Events Center, a card which is expected to sell upwards of 1.5 million on pay-per-view and for which a pair of front-row tickets is going for as much as $45,000 on StubHub.
There would be no UFC Fan Expo on Friday and Saturday at the Mandalay Bay Convention Center that will essentially serve as a celebration of mixed martial arts.
If Fertitta had laughed in White’s ear, hung up the telephone and gone back to the business of slot machines and blackjack tables, mixed martial arts as we know it today would not exist. White’s telephone call on that fateful day not only would make him rich and famous beyond all measure, it essentially saved the sport.
Fertitta and his older brother, Frank, agreed to partner with White to create a company called Zuffa and buy the struggling promotion, but what they got for their money wasn’t much.
There was no mainstream media coverage, no stars, no free television, no pay-per-view outlets, no merchandising, no sponsorships and, it seemed, no interest in what they had to sell.
The first pay-per-view under Zuffa’s steward came in about 85 percent less than expected. Fertitta was hoping for 150,000 sales and wound up with 25,000.
It’s not exactly the kind of investment the casino executives had in mind.
But a combination of the Fertittas’ wealth, business acumen and connections, White’s vision, instincts and relentlessness and just plain good luck helped to forge one of the great business turnaround stories of the decade.
This is a company that cost $2 million to buy in 2001 that was estimated by Forbes to be worth $1 billion in early 2008.
Things went their way before they even realized it, in some cases. In September 2000, the New Jersey Athletic Control Board approved what became known as the unified rules, the basic set of rules that cover the sport to this day. UFC 28 was the first card fought under those rules, when the company was still owned by Bob Meyrowitz and his Semaphore Entertainment Group.
White, who had been managing boxers and MMA fighters before buying the UFC, understood the UFC had no chance to survive long-term without regulation because it was too brutal for regulators’ tastes and without regulation, there would be no television.
Zuffa actively pursued regulation upon taking control of the company, though it didn’t hurt that Lorenzo Fertitta had built a reputation as one of boxing’s finest regulators during a distinguished stint on the Nevada Athletic Commission.
“Without regulation, people wouldn’t see it as a sport,” White said.
And so they actively sought regulation wherever they turned. Not long after New Jersey adopted the unified rules and sanctioned the sport, Nevada followed suit.
It was a huge day for the sport because two of the most active boxing states had given their OK and in the process lent legitimacy to MMA.
“Getting Nevada was [expletive] huge for us, because when we got Nevada, we got pay-per-view back at the same time,” White said.
Pay-per-view had long been critical in boxing and, to a much lesser extent, MMA, because the revenue streams that existed in other sports, such as the NFL, NBA and MLB, either didn’t exist at all or produced piddling revenues in the combat sports.
Getting the OK from New Jersey and Nevada essentially re-opened the pay-per-view door for the UFC and created a steady stream of income. Without it, none of the Fertittas’ business wizardry or White’s vision and determination would have meant a thing.
Pay-per-view was only one element, though. And while the revenue it generated was a lifeline, it was clear that some sort of free television would be a requirement.
That’s why, already down more than $30 million since buying the UFC, Zuffa management opted to spend another $8 million in 2004 to create a reality series on Spike TV.
The Ultimate Fighter was an instant hit when it went on the air in 2005. By the sixth episode, it had pulled a 2.1 household rating and was demonstrating the strength among 18-to-34-year-old males that would eventually make it so attractive to advertisers.
White, though, is convinced the UFC would have gone under had Forrest Griffin and Stephan Bonnar not put on one of the great slugfests in the sport’s history in the live televised finale of that first season.
There wouldn’t be a UFC 100 without the jaw-dropping fight between Griffin and Bonnar, won by Griffin via unanimous decision, in the tiny UNLV practice gymnasium on April 9, 2005.
There wouldn’t have been Elite XC shows on CBS or Strikeforce shows on Showtime if the Griffin-Bonnar fight had never been held.
And there wouldn’t have been shows in Canada, England, Ireland, Northern Ireland and Germany, as there have been since that fight, had it been anything less than the MMA equivalent of boxing’s classic Marvin Hagler-Thomas Hearns bout.
“We wouldn’t be talking today were it not for that fight,” White said. “At one point during that fight, we got up to 10 million viewers, whether through channel surfing or people calling each other and asking, ‘Are you watching this fight?’ Once that fight happened, things started to turn the other way.”
The UFC suddenly had leverage and the things that White wanted to do from the minute he gained control of the company suddenly seemed within reach.
Pay-per-view sales for a single fight reached 1 million for the first time in the last bout of 2006, when Chuck Liddell knocked out Tito Ortiz at UFC 61 and sales skyrocketed to 1.05 million.
In 2007, pay-per-view revenues for the year surpassed both boxing and professional wrestling. In 2008, blue chip sponsors such as Bud Light and Harley Davidson lent their support.
And in 2009, the UFC not only added blue-chip sponsors such as Burger King, but it released a spectacularly successful video game that sold three times the expected number.
The UFC is not the only MMA promotion in the world, nor is it the only successful MMA promotion. Strikeforce, which has a deal with Showtime, regularly turns a profit.
And while the sport’s hard core fans decry a media – including Yahoo! Sports – that they view as far too UFC-centric, it’s hard to argue with numbers.
Affliction Entertainment, the promotion that some see as the UFC’s primary competition, has only put on two cards in the last year. The UFC has had at least three shows – UFCs 91, 92 and 94 – that sold around 1 million each in PPV sales in that time frame.
There are a lot of excellent basketball players in the CBA, including some who are probably better than a few of those in the NBA, but it’s the NBA that commands the fan and media attention.
White didn’t invent the sport and he didn’t write or have anything to do with the creation of its rules, but MMA in its current form and with its present popularity wouldn’t exist today without him. The future, though, will largely by shaped by Lorenzo Fertitta, who in 2008 quit a job as an executive at Station Casinos that a year earlier had paid him $113.8 million in salary. In the last 13 months, Fertitta has been working full-time for the UFC, concentrating largely on expanding the company’s global reach.
White has long said that the UFC will someday exceed soccer in worldwide popularity among sports fans. And while that’s a stretch, it’s no stretch to say that for all the success the UFC has had, it’s only 10 percent or so of the way toward where it will be in 10 or 15 years.
“This fight on Saturday is going to be available in something like 100 million homes,” White said. “Since Lorenzo’s been with us, look at the progress we have made. He’s gotten us a TV deal in China. We’re going to France. We’re going everywhere. Lorenzo is opening doors and the stuff he’s doing is setting the stage.
“I’m telling you, the best thing that ever happened to this company was the day Lorenzo quit his job and came to work here. We’ve come a long way, but we’re not even close to being where we’re going to be.” (Credit: Yahoo!)
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Shane Warne's poker ace, by David Hastie - Sunday Herald Sun - 5th July 2009
He conquered the world on the cricket pitch. He is rumoured to have reunited with his former wife. Now Shane Warne is taking the poker world by storm.
The spin king stormed into the next round of the World Series of Poker tournament in Las Vegas last night, finishing day one with more than $110,000 in chips.
Warne has been accompanied in Las Vegas by former wife Simone Callahan and their three children, fuelling speculation of a reunion.
And last night he was celebrating a windfall at the lucrative tournament, where he is set to go up against some big names, including actors Jason Alexander and Matt Damon. (Credit: Sunday Herald Sun)
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The spin king stormed into the next round of the World Series of Poker tournament in Las Vegas last night, finishing day one with more than $110,000 in chips.
Warne has been accompanied in Las Vegas by former wife Simone Callahan and their three children, fuelling speculation of a reunion.
And last night he was celebrating a windfall at the lucrative tournament, where he is set to go up against some big names, including actors Jason Alexander and Matt Damon. (Credit: Sunday Herald Sun)
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Wednesday, July 08, 2009
Poker push to be ranked with Melbourne Cup, GP, by Michael Warner - Herald Sun - 8th July 2009
Crown casino wants its annual Aussie Millions poker tournament given official status on the major events calendar.
Casino chiefs have confirmed they are planning a submission to the Victoria Major Events Company.
If successful, Crown could be eligible for funding under the State Government's $83 million major events cap like the Formula One Grand Prix, Australian Open tennis and Australian Masters golf.
But Crown CEO David Courtney says the casino does not want financial support -- just official recognition.
"Crown is not looking for funding or subsidy from the Government -- far from it. "But we believe the Aussie Millions meets the criteria for a major event in Victoria and we would like to see it given that status alongside the Spring Racing Carnival and the other major events here," Mr Courtney said.
The move will require final approval from a Cabinet sub-committee.
Industry sources say the casino will have little trouble demonstrating that the Aussie Millions delivers significant economic benefits to Victoria, as required under qualification criteria.
It attracts thousands of international and interstate participants and generates more than 8000 hotel room nights.
The Herald Sun revealed on Saturday that Crown has raised the first prize purse for next January's Aussie Millions to $2.5 million - making it the nation's second-biggest first prize event behind the Melbourne Cup.
Anti-gambling groups yesterday scoffed at suggestions a poker championship could offer either cultural or social benefits.
"Why don't we make Sexpo a major event as well?" the Rev Tim Costello said.
"There's a fundamental difference between a major sporting event that excites and transcends our human condition than a gambling tournament."
Australian world poker champion Joe Hachem told the Herald Sun from Las Vegas the Aussie Millions was worthy of major event status.
"It deserves the title as one of Australia's majors alongside the Australian Open, Spring Racing Carnival and F1 Grand Prix," Hachem said.
Hachem, spin king Shane Warne and a host of other Australians are in Las Vegas this week vying for the World Championship of Poker. (Credit: Herald Sun)
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Casino chiefs have confirmed they are planning a submission to the Victoria Major Events Company.
If successful, Crown could be eligible for funding under the State Government's $83 million major events cap like the Formula One Grand Prix, Australian Open tennis and Australian Masters golf.
But Crown CEO David Courtney says the casino does not want financial support -- just official recognition.
"Crown is not looking for funding or subsidy from the Government -- far from it. "But we believe the Aussie Millions meets the criteria for a major event in Victoria and we would like to see it given that status alongside the Spring Racing Carnival and the other major events here," Mr Courtney said.
The move will require final approval from a Cabinet sub-committee.
Industry sources say the casino will have little trouble demonstrating that the Aussie Millions delivers significant economic benefits to Victoria, as required under qualification criteria.
It attracts thousands of international and interstate participants and generates more than 8000 hotel room nights.
The Herald Sun revealed on Saturday that Crown has raised the first prize purse for next January's Aussie Millions to $2.5 million - making it the nation's second-biggest first prize event behind the Melbourne Cup.
Anti-gambling groups yesterday scoffed at suggestions a poker championship could offer either cultural or social benefits.
"Why don't we make Sexpo a major event as well?" the Rev Tim Costello said.
"There's a fundamental difference between a major sporting event that excites and transcends our human condition than a gambling tournament."
Australian world poker champion Joe Hachem told the Herald Sun from Las Vegas the Aussie Millions was worthy of major event status.
"It deserves the title as one of Australia's majors alongside the Australian Open, Spring Racing Carnival and F1 Grand Prix," Hachem said.
Hachem, spin king Shane Warne and a host of other Australians are in Las Vegas this week vying for the World Championship of Poker. (Credit: Herald Sun)
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Sunday, July 05, 2009
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Saturday, July 04, 2009
Casino News Media Update
Australian online casino games continue to rise in popularity
Crown Casino Aussie Millions event aims to top Melbourne Cup money stakes
Aspinall's Online Casino - Aspers - Star Partner poised to shake up Asia Pacific region
World Series of Poker parties rate with world's best say insiders
WSOP Ante Up for Africa won by Alex “Diesel” Boloton
Russian casinos to increase focus on poker
PartyGaming's PartyCasino sees massive popularity in Australian region, boosted by new games, site revamp and multi currency facilities
Microgaming sees more branded casinos open, Expekt.com, Captain Cooks Casino discusses Microgaming offering's with media man
Gambling911.com parent company, Costigan Media, files suit to open warrant in online poker $30 million seizure
Mobile casino games, mobile gaming poised to reach new levels, PartyGaming, Slotland ramp up
TOMB RAIDER online slot classic a favorite of Aussies
Tom Cruise visit to Australia sees Party Gaming's Mission: Impossible and Top Gun games enjoy spike in popularity
Marvel Entertainment slot games collaboration with PartyCasino.com on track
Virgin Games considering more Hollywood themed slot games, following Transformers success
CasinoClub Launches Two New Slot Machine Games
Harrah's Entertainment gaming boss predicts consolidation; legal US online gambling
Lottery news media jackpot coverage in Australia sees rise in online bingo players
Rouge pit casinos changing names in attempt to become reborn, Affiliate Guard Dog and Casino Meister watch dogs tracking closely
Titan Casino, Titan Poker increase accountability and ramp up global awareness
Titan Poker extends Wimbledon tennis action extends off the court
JackpotCity.com rumoured to embark on global television campaign
DC Comics to release super hero themed slot games
Play4Property.com to release online game of skill
Paris Hilton being pursued by online casino, poker companies
WWE wrestling legends express interest in casino game deals, following Hulk Hogan's Hulk-A-Mania Experience and upcoming Andre The Giant NextGen gaming release
Network Ten rumoured to show poker themed TV show
Media companies turning to gaming to boost revenues, as traditional channels drying up
UFC expecting significant sports betting and PPV buy rates, Australian tour plans
American gambling online soon to be legal across the board advises Goldman Sachs
Bigpond adds gambling themed games to online shop offerings
Poker tournaments leading to legal can of worms; sponsorships, loan shark territory
Partypoker, 888 highest profile in United Kingdom
Australian pokies in clubs fuelled by Woolworths and Coles, News Limited and Fairfax reports
Online gaming more popular that TV or sex with youth sector
Sports betting industry in Australia under spotlight and government enquiry begins; some players rumoured to be betting
James Packer's City of Dreams maintains focus on goals, despite economic recession
Media Man Australia group of companies enter business negotiations with Mob Candy Magazine
Australian Casino News.com website adds more classic casino games
Property News Media.com adds more Australian casino news to coverage
Casino News Media.com approaching Hitwise "top ten" status, to match Media Man parent
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Crown Casino Aussie Millions event aims to top Melbourne Cup money stakes
Aspinall's Online Casino - Aspers - Star Partner poised to shake up Asia Pacific region
World Series of Poker parties rate with world's best say insiders
WSOP Ante Up for Africa won by Alex “Diesel” Boloton
Russian casinos to increase focus on poker
PartyGaming's PartyCasino sees massive popularity in Australian region, boosted by new games, site revamp and multi currency facilities
Microgaming sees more branded casinos open, Expekt.com, Captain Cooks Casino discusses Microgaming offering's with media man
Gambling911.com parent company, Costigan Media, files suit to open warrant in online poker $30 million seizure
Mobile casino games, mobile gaming poised to reach new levels, PartyGaming, Slotland ramp up
TOMB RAIDER online slot classic a favorite of Aussies
Tom Cruise visit to Australia sees Party Gaming's Mission: Impossible and Top Gun games enjoy spike in popularity
Marvel Entertainment slot games collaboration with PartyCasino.com on track
Virgin Games considering more Hollywood themed slot games, following Transformers success
CasinoClub Launches Two New Slot Machine Games
Harrah's Entertainment gaming boss predicts consolidation; legal US online gambling
Lottery news media jackpot coverage in Australia sees rise in online bingo players
Rouge pit casinos changing names in attempt to become reborn, Affiliate Guard Dog and Casino Meister watch dogs tracking closely
Titan Casino, Titan Poker increase accountability and ramp up global awareness
Titan Poker extends Wimbledon tennis action extends off the court
JackpotCity.com rumoured to embark on global television campaign
DC Comics to release super hero themed slot games
Play4Property.com to release online game of skill
Paris Hilton being pursued by online casino, poker companies
WWE wrestling legends express interest in casino game deals, following Hulk Hogan's Hulk-A-Mania Experience and upcoming Andre The Giant NextGen gaming release
Network Ten rumoured to show poker themed TV show
Media companies turning to gaming to boost revenues, as traditional channels drying up
UFC expecting significant sports betting and PPV buy rates, Australian tour plans
American gambling online soon to be legal across the board advises Goldman Sachs
Bigpond adds gambling themed games to online shop offerings
Poker tournaments leading to legal can of worms; sponsorships, loan shark territory
Partypoker, 888 highest profile in United Kingdom
Australian pokies in clubs fuelled by Woolworths and Coles, News Limited and Fairfax reports
Online gaming more popular that TV or sex with youth sector
Sports betting industry in Australia under spotlight and government enquiry begins; some players rumoured to be betting
James Packer's City of Dreams maintains focus on goals, despite economic recession
Media Man Australia group of companies enter business negotiations with Mob Candy Magazine
Australian Casino News.com website adds more classic casino games
Property News Media.com adds more Australian casino news to coverage
Casino News Media.com approaching Hitwise "top ten" status, to match Media Man parent
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Crown Casino wants to trump Australia's richest horse race, by Michael Warner - Herald Sun - 4th July 2009
A poker tournament is looking to trump the Melbourne Cup as Australia's biggest-paying major event.
Crown casino has raised the first-prize purse for its annual "Aussie Millions" poker championships to $2.5 million, putting its main event just $800,000 short of last year's Melbourne Cup winner's cheque of $3.3 million.
And the poker prize pool will soar again in 2010 on the back of a TV series tipped to reach more than 100 million lounge rooms across the globe.
The Australian Open, offering $2 million for both men's and women's championships, now sits in third place ahead of the AFL Grand Final ($1 million) and the Australian Masters Golf ($270,000).
Podium prizes for the Albert Park Formula One Grand Prix and the Phillip Island MotoGP are minimal.
"A first prize of $2.5 million gives the Aussie Millions a status it deserves on Melbourne's major events program," Crown CEO David Courtney said yesterday.
"Crown is now sharing the limelight with some of Victoria's other major events, including the Melbourne Cup, Australian Open, and the AFL Grand Final."
The Aussie Millions, running each January in conjunction with the Australian Open, is now the world's fifth largest poker tournament and the biggest outside the US.
"Huge growth in the number of overall participants reflects the increasing popularity of the game locally and internationally," Mr Courtney said.
He said the tournament generated more than 8000 hotel-room nights across Melbourne, rivalling all other Victorian major events.
This week, Melbourne poker champ Joe Hachem and cricket legend Shane Warne are heading a band of Aussie hopefuls in Las Vegas vying for the World Championship of poker and a bumper first prize of more than $9 million. (Credit: Herald Sun).
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Crown casino has raised the first-prize purse for its annual "Aussie Millions" poker championships to $2.5 million, putting its main event just $800,000 short of last year's Melbourne Cup winner's cheque of $3.3 million.
And the poker prize pool will soar again in 2010 on the back of a TV series tipped to reach more than 100 million lounge rooms across the globe.
The Australian Open, offering $2 million for both men's and women's championships, now sits in third place ahead of the AFL Grand Final ($1 million) and the Australian Masters Golf ($270,000).
Podium prizes for the Albert Park Formula One Grand Prix and the Phillip Island MotoGP are minimal.
"A first prize of $2.5 million gives the Aussie Millions a status it deserves on Melbourne's major events program," Crown CEO David Courtney said yesterday.
"Crown is now sharing the limelight with some of Victoria's other major events, including the Melbourne Cup, Australian Open, and the AFL Grand Final."
The Aussie Millions, running each January in conjunction with the Australian Open, is now the world's fifth largest poker tournament and the biggest outside the US.
"Huge growth in the number of overall participants reflects the increasing popularity of the game locally and internationally," Mr Courtney said.
He said the tournament generated more than 8000 hotel-room nights across Melbourne, rivalling all other Victorian major events.
This week, Melbourne poker champ Joe Hachem and cricket legend Shane Warne are heading a band of Aussie hopefuls in Las Vegas vying for the World Championship of poker and a bumper first prize of more than $9 million. (Credit: Herald Sun).
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