Crown casino wants its annual Aussie Millions poker tournament given official status on the major events calendar.
Casino chiefs have confirmed they are planning a submission to the Victoria Major Events Company.
If successful, Crown could be eligible for funding under the State Government's $83 million major events cap like the Formula One Grand Prix, Australian Open tennis and Australian Masters golf.
But Crown CEO David Courtney says the casino does not want financial support -- just official recognition.
"Crown is not looking for funding or subsidy from the Government -- far from it. "But we believe the Aussie Millions meets the criteria for a major event in Victoria and we would like to see it given that status alongside the Spring Racing Carnival and the other major events here," Mr Courtney said.
The move will require final approval from a Cabinet sub-committee.
Industry sources say the casino will have little trouble demonstrating that the Aussie Millions delivers significant economic benefits to Victoria, as required under qualification criteria.
It attracts thousands of international and interstate participants and generates more than 8000 hotel room nights.
The Herald Sun revealed on Saturday that Crown has raised the first prize purse for next January's Aussie Millions to $2.5 million - making it the nation's second-biggest first prize event behind the Melbourne Cup.
Anti-gambling groups yesterday scoffed at suggestions a poker championship could offer either cultural or social benefits.
"Why don't we make Sexpo a major event as well?" the Rev Tim Costello said.
"There's a fundamental difference between a major sporting event that excites and transcends our human condition than a gambling tournament."
Australian world poker champion Joe Hachem told the Herald Sun from Las Vegas the Aussie Millions was worthy of major event status.
"It deserves the title as one of Australia's majors alongside the Australian Open, Spring Racing Carnival and F1 Grand Prix," Hachem said.
Hachem, spin king Shane Warne and a host of other Australians are in Las Vegas this week vying for the World Championship of Poker. (Credit: Herald Sun)
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