Cricket is at risk of being tainted by gambling, a prominent social advocate says.
Tim Costello says the use of betting agencies, such as Betfair, to promote the sport was unwise.
"When you watch your cricket you don't want it to be like the horseracing,'' he told ABC Radio.
Cricket Australia said it had worked with Betfair since 2003.
Television commentators providing updated betting information during a match was something the ruling body was considering, spokesman Peter Young said.
"We have been talking to Channel Nine and to a lesser extent, to Betfair, about how this works.''
On the table was a more "quarantined'' way of presenting gambling segments during the cricket as commercials, rather than having it as part of commentary.
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