Channel Nine has continued to spruik online betting shop Betfair during the cricket despite concerns raised by the sport's international governing body.
And Cricket Australia only learned of the continued advertising late last night when contacted by the Herald Sun.
"I don't think we were aware of it until very late in the day today," spokesman Peter Young said last night.
He said Cricket Australia had believed the ads, read by commentators, including past players, were to be replaced by a mention during a segment called the Hot Spot.
"I believe we were advised today that because the Hot Spot isn't part of the Twenty20 broadcasts they have decided to use this device (mentions during play) until the one-day series starts."
During play last night, spin king Shane Warne told Nine viewers of the current odds offered by Betfair.
The deal between Nine and Betfair has sparked an outcry from anti-gambling campaigners including World Vision chief Tim Costello and prompted the International Cricket Council to step in.
Mr Young said the deal was separate to a long-term arrangement that sees Cricket Australia get a cut of Betfair's revenue from cricket gambling.
"I'm not familiar with the details of the arrangement (between Nine and Betfair)," he said. "It's an arrangement between them.
"That arrangement included in-commentary discussion of the odds Betfair was offering."
He said that Cricket Australia was interested in the deal, but its priority was ensuring the integrity of the game.
"People will stop following the sport if they think that it is rigged. We've had an integrity agreement with Betfair since 2003, but that became a broader agreement in 2006, which includes them paying us a percentage of turnover on cricket matches."
Cricket Australia reportedly receives 5 per cent of Betfair's revenue from cricket matches.
Betfair punters staked more than $5 million on the result of last night's match.
Cricket Australia also receives money from Nine under a $315 million broadcast rights agreement that expires in 2013.
On Thursday, ICC president David Morgan said ICC chief executive Haroon Lorgat had told Cricket Australia of its concerns about the deal between Nine and Betfair.
"I know that the whole issue of the discussion of odds on a current game being broadcast is something that Mr Lorgat has had some discussion with Cricket Australia about," he said.
Speaking before last night's telecast, Nine spokesman David Hurley declined to comment on the Betfair deal.
"It's a non-story," he said.
Mr Hurley and Betfair couldn't be reached for comment last night. (Credit: Herald Sun)
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