Friday, December 02, 2005

Sports websites in line for ads boost, by Christian Catalano - Sydney Morning Herald - 1st December 2005

Australia's most popular sporting websites will emerge as key drivers of the online display advertising market next year, as marketers cash in on the wave of interest in major events such as the Commonwealth Games and the World Cup in Germany.

Telstra's advertising and directories arm Sensis yesterday announced an exclusive deal to sell ads for the official Cricket Australia site,, through its online advertising division MediaSmart.

It follows a similar deal last week in which online search group Ansearch stitched up the media management rights for, the world's largest English language football website.

MediaSmart's group sales manager Anthony Saines said the group was interested in building relationships with other popular websites that hadn't received the advertising attention of big players such as ninemsn and Fairfax Digital.

"This is fantastic news for advertisers as they can connect with our sports-mad country through our network of sporting sites, which receives over 30 million page impressions per month," he said.

MediaSmart also has agreements with,, and

In the six months to June 30 this year, the display advertising category grew 47 per cent to $80 million. Although this lagged the 61.3 per cent expansion in the total online market — worth $263 million over the period — internet analysts said display still had plenty of room for expansion.

"Sporting sites themselves have attracted a fair number of eyeballs … because they lend themselves to timely information about scores and teams and events," said Foad Fadaghi, the Australian research director at Frost & Sullivan. "So it certainly makes sense that a lot of the advertising dollar is starting to shift that was as well."

Five of Australia's biggest online businesses — ninemsn, Fairfax Digital, Sensis, News Interactive and Yahoo! — attracting more than 70 per cent of the display advertising dollar.

Lee Stephens, the chief executive of online buying agency emitch, said that independent sports sites had not yet attracted anywhere near the share of the ad dollar that their popularity warrants.

"Sport attracts a lot of page views, it's a great driver of internet traffic," he said. "But historically — just like newspaper sections — it has never done financially really well."

But he said there was a trend towards sports sites because of the World Cup and the Commonwealth Games.

Media Update

For more information see

Media Man Australia - sports

Australian Sports Entertainment - sports

Best Regards
Greg Tingle
Media Man Australia

Saturday, October 29, 2005

Australian Sports Entertainment - personality management and promotion

Australian Sports Entertainment, incorporating Media Man Australia assists in personality and event management and promotion.

See the Media Man Australia profiles section

In addition, some of the amazing talent we have the privilage to assist includes:

Kym Illman

Max Markson

Paul Budde

Colin Handley

Robert Chua

John Seru

Johnny Valiant

Evan Ginzburg

Steve Cooke

Bessie Bardot

Annalise Braakensiek

Hottest On TV

Xtreme Fighting Championship

Matt Goodall

Paul O'Neill

Richard Bradley


Kym Jackson

Gabrielle Reilly

Greek Australian Star

Rozita Leoni

Penelope Wynne

Suzette Pelt

Australian Babes TV

*note: some of the talent works exclusively with Media Man Australia - Australian Sports Entertainment, whilst some works with a number of other agents, promoters and the like.

A special thank you to the other agents and media companies who help make it all possible. A million thank yous to Max Markson, Kym Illman, John Seru, Rozita Leoni, Penny Wynne, John Laws, Robert Walsh, Jake Lloyd-Jones, ABC, 2UE, 4BC, 6PR, 2CC, Network Nine - A Current Affair, Channel 31, John Hruby, Yvette Moore and many more.

Best Regards
Greg Tingle
Media Man Australia

Monday, August 22, 2005

Media Update

G'day again from Australian Sports Entertainment.

The parent company of Australian Sports Entertainment, Media Man Australia, has once again been in the news.

MMA and a number of the clients are making headlines and positive ways in sports media circles.

Websites of reference

Australian Sports Entertainment - sports links

Media Man Australia - sports

Media Man Australia - sponsors, clients, associates


Keith "Bendigo" Sloan

Steve Cooke

John Seru

Should you have any specific questions about our operation, please ask.

As always, thanks for your support.

Best Regards
Greg Tingle
Australian Sports Entertainment &
Media Man Australia

Sunday, July 17, 2005

Welcome to Australian Sports Entertainment blog

Australian Sports Entertainment now has a blog.

We have been on the internet for over 6 years, and we are delighted to announce that we now have a dedicated blog site for one of the most popular websites of its kind in the world.

We look forward to your feedback.

Best Regards
Greg Tingle
Media Man Australia &
Australian Sports Entertainment