Saturday, March 31, 2012

Bwin.party jumps on good results; Bwin.party earnings up, ready for regulatory changes

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LONDON - Online gaming firm bwin.party digital entertainment leapt into the top spot after it posted a robust set of full year earnings and believes it is well placed to take advantage of regulatory and technological shifts in its industry. Private equity investment firm 3i was another big riser after it revealed in a trading statement that, after a tough start to the year, market sentiment has improved in the last couple of months, leading to a strong performance in the company's investment portfolio - although the rally has come a bit late to have a significant effect on performance in 3i's current financial year, which runs to the end of March. Meanwhile, transport firm FirstGroup (Other OTC: FGROF.PK - news) was the biggest faller after it said lower economic activity in the north of England is putting pressure on its UK Bus business. The group says like-for-like revenues in UK Bus, in the 12 months to the end of March, will be 1.5% ahead of 2010-2011. The North of England and Scotland however are seeing "considerably lower" growth rates and that's where 60% of revenues are generated. FTSE 250 (FTSE: ^FTMC - news) - Risers Bwin.party Digital Entertainment (BPTY) 154.20p +5.47% 3i Group (III) 210.80p +3.33% Ruspetro (RPO) 207.50p +2.52% Drax Group (Frankfurt: A0MK9W - news) (DRX) 537.00p +2.38% Ferrexpo (Stuttgart: A0MRG2 - news) (FXPO) 298.20p +1.95% New World Resources A Shares (NWR) 437.40p +1.67% Kentz Corporation Ltd. (KENZ) 458.30p +1.39% Sports Direct International (SPD) 285.90p +1.31% Kenmare Resources (Irish: JEV.IR - news) (KMR) 49.18p +1.30% Daejan Holdings (DJAN) 3,035.00p +1.13% FTSE 250 - Fallers FirstGroup (Frankfurt: 896516 - news) (FGP) 249.30p -13.77% National Express Group (NEX) 236.80p -6.03% Dixons Retail (Other OTC: DSITF.PK - news) (DXNS) 18.25p -5.24% TalkTalk Telecom Group (TALK) 137.60p -5.10% Barratt Developments (BDEV) 139.00p -4.92% Petropavlovsk (Other OTC: PPLKF.PK - news) (POG) 592.00p -4.67% Go-Ahead Group (GOG) 1,242.00p -4.53% Northgate (Other OTC: NGTEF.PK - news) (NTG) 206.30p -4.40% Centamin (DI) (CEY) 68.05p -4.22% Essar Energy (Dusseldorf: 11224817.DU - news) (ESSR) 145.80p -4.08% NR

Bwin.party earnings up, ready for regulatory changes...

LONDON, March 29 - Bwin.party Digital (BPTY.L), the world's largest listed online gaming company, reported a rise in earnings in its maiden set of results and said it was well-placed to take advantage of regulatory and technological shifts in the gaming industry.

The company, which was formed by the merger of Austria's Bwin and PartyGaming last year, reported a 3 percent rise in clean EBITDA (earnings before interest, tax, depreciation and amortization) to 199.3 million euros ($264.8 million) in 2011.

The Gibraltar-based firm said synergies coming through faster than expected had offset increased gaming duties in regulated markets, pushing earnings up to just shy of consensus analyst estimates of 202 million euros provided by Bwin.party.

"We expect to gain competitive advantage this year from additional scale and improved flexibility that will flow from the integration and migration of our main products to a single technology platform," co-chief executives Jim Ryan and Norbert Teufelberger said in a statement.

Bwin.party said pro forma total revenue inched up to 816 million euros, compared to 814 million euros in 2010, despite the closures of its French casino and the World Cup football tournament in 2010.

The firm said current trading was robust with average gross average daily revenue 2 percent higher than in the fourth quarter of 2011 at 2.93 million euros.

"We have secured strong business partners in the United States ahead of any regulation there and have also applied for a license in Spain which is expected to regulate in the second quarter of this year," Ryan and Teufelberger said.

The company has also applied for a license in the Schleswig-Holstein region of Germany.

The firm said it will add more casino games, improve poker and bingo offerings, and prepare for the UEFA Euro 2012 soccer competition and the London 2012 Olympics.

Bwin.party will pay a final dividend of 1.56 pence per share, making a total of 3.12 pence per share for the year.

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Wednesday, March 28, 2012

Sydney Airport And The Star's Casino Nightclub To Get Paris Hilton Mania

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Australian entertainment and club fans, and all you celebrity watchers out there... It's time for yet another showbiz update.

The Star's new nightclub Marquee in "Sin City" Sydney, Australia is to hold their grand opening this Friday night and guess who is coming to the party - the ultimate party girl herself - Paris Hilton, along with boyfriend DJ Afrojack, and a bush tucker bag of friends and associates including Ashlee Simpson, Nick Lachey, Kellan Lutz, Abbie Cornish and LMFAO's Redfoo.

Then there's the Australian contingent of celebs attending including Laura Dundovic, Alex Dimitriades, Glenn and Sara McGrath, Alex Perry, Nikki Phillips, Didier Cohen, April Rose Pengilly, Tim Commandeur, Laura Cstortan and Chris Joannou.

A Media Man agency spokesperson said "It's likely the most star power and positive entertainment news The Star and any of its clubs are likely to get for a while so the powers that be at The Star are pulling out all of the stops and rabbits out of the hat to ensure that its done right. The Star and its nightclubs appear to be aiming for it to be the place to be seen, with even a street team of sorts assembled to try to encourage Sydney party types to make The Star and its Marquee the preferred nightclub venue in Sydney if not Australia".

The big party bash is set to get massive Australian and international news coverage, but will that translate into dollars for the Echo Entertainment owned premise? That's what The Star's Marquee is gambling on anyway.

Marquee is hoping to attract not only big dollars but also lots of positive press when it holds their mega part for the world's hottest celebs this Friday.

The official VIP launch party will include DJ sets from The Black Eye Peas, will.i.am and Afrojack, with boat loads of celebs.

The 20,000 square foot nightclub occupies the entire top tier of The Star’s new Pirrama Road harbour side entrance. It enjoys a 1,200 people capacity and is aiming to fill up the venue with the right sort of customers. It's understood that there's three separate spaces within the one venue, so hopefully there's something for everyone's mood and taste.

The Main Room sports a 30-foot projection stage with an LED DJ booth and two funky dance floors, while another section entitled 'Boom Box' has an outdoor patio and DJ booth. For those guests who are looking for a bit more intimacy... and we know your out there boys and girls, there's a "library-style" lounge room along with fireplace, where you might want to get all cosy with your best friends and even fast friends, if you follow.

The new funky nightclub is a joint effort between The Star and Tao Group, which operates very successful nightclubs in the United States including LAVO in New York and Las Vegas, TAO Las Vegas and Marquee Nightclub and Dayclub at The Cosmopolitan in Las Vegas.

Punter's, we think its a pretty safe bet that you and yours will have fun (and spend a few dollars) at The Star's Marquee, so why not give them a go and tell us all about your experience.

It's all just another move in the Australian casino and entertainment wars, with a good dash of tourism biz factored in, and hopefully the public and Sydney benefit. Something tells us that Crown Limited's James Packer and his other top brass will also be watching the situation pretty closely.

Sydney - brace yourself for a hell of a party, and if The Star gets their way - get used to many more parties.

Will you be on 'The List' any time soon at Marquee - don't change your dial budding socialites.

News For Early Birds; Sydney Airport Tip Off...

Speculation is rife that Paris Hilton and perhaps one or two friends will be flying into Sydney International Airport very early tomorrow (Thursday) morning. A strong press pack is expected to be out there taking the punt that's she gets off a plane. Well, we're all in the gambling mood now aren't we now?

Paris Hilton Tweeted...

Another crazy day at the airport. Goodbye LA! Hello Sydney! ☺

♡ u! RT @CamRaFace: Headed to Australia. Time to catch up on movies & sleep :) #mlm love u @ParisHilton for always letting adventure with u!

At the airport about to take off to Sydney! Haven't been to Australia in a long time, so I'm very excited for this trip! Love it there! ☺♡

Can't wait for The @MarqueeSydney opening party this weekend! Going to be so much fun! Performances by @DJAfrojack @RedFoo & @IamWill! ☺♡♫

Can't wait for the grand opening of @MarqueeSydney this friday! Going to be an incredible party! I love the Aussies! ☺♫ http://tinyurl.com/cohcgeb

Feels good to be home, but not for long. Have to pack again now cause I'm flying to Australia tomorrow night. So excited! I love it there! ...


Flashback To Some Colourful Paris Hilton News From Years Ago That Attracted International News Media...

Why there's gold in them thar cells - 6th May 2007...

Paris Hilton will earn yet another fortune selling diaries and images of her life behind bars, according to leading publicists.

"She will probably make more money from it than Jeffrey Archer," said marketing guru Max Markson. "But she is very silly. She was warned. She was on a suspended sentence. She deserves to get 45 days."

Hilton's sentence for drunk driving is unlikely to adversely affect sales of Bondi Blonde, the beer she was hired to promote by its maker's part-owner, John Singleton, during a five-day visit to Sydney in January.

But she could use her marketing genius and jail sentence for a good cause, according to Greg Tingle, chief executive of Mediaman. "The opportunity certainly exists for Paris to turn this to a positive because of her strong social influence on youth globally," Tingle said.

"Paris and her close advisers should carefully consider what tactic to take with this. It's a golden opportunity to emphasise the dangers of alcohol abuse."

Since her first media appearance at the opening of a Las Vegas casino in 1999, Hilton has out ditzied Marilyn, built a business like Madonna and will soon have the ex-con marketability of Martha Stewart.

She has been so successful at turning a negative to a positive that she has created a new category of celebrity; the sleazebrity.

Who else could turn a humiliating sex video released by a toady former boyfriend into a global launch pad?

Who but Paris could profit from one million American parents signing a petition to ban a TV advertisement in which she slid across a soapy Bentley to eat a hamburger?

In his ebook Paris Hilton is a Fool, author W. Frederick Zimmerman writes that while the socialite/model/TV star is a fool, she is nobody's idiot. "The evidence seems to support the argument that, although she is no intellectual, she is a pretty shrewd businesswoman," Zimmerman writes.

"She is a risk taker who avoided the easy path of relying on a family fortune and struck out on her own to create an innovative personal career."

But life behind bars will be anything but the simple life for the multi-millionaire hotel heiress. (Credit: The Age)

Media Man 2012 Commentary On Paris...

"Paris Hilton may not be saving the world, but when she gets into Australia tomorrow she is bound to give a shot into the arm to Australia's embattled tourism and entertainment industry. 'Sin City' Sydney is to get some extra dollars in the door, and The Star will see much of it. Just how much of that love... dollars gets spread around Sydney remains to be seen, but the land down under is to also get its fair share of entertainment news headlines around the world thanks to Paris, and hopefully that's a good thing. It should be unless there's an unforeseen significant development around the corner. Paris has matured quite a bit in the past few years, plus The Star will be watching over things closely, so it should be smooth sailing. Welcome back to Sydney Paris."

That's it fans. Stay tuned to Media Man and Street Corner for more entertainment news and scoops daily.

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Bodypainting and Bodyart Profiles; Human Statue Bodyart in Australia

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Friday, March 23, 2012

Kerry Packer Aussie Legend Live On Via Art And TV - 12th May 2010

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Media Man revisits one of their most popular news stories from 2010...

G'day punters, casino and gambling millionaires and billionaires, media magnates, journalists, historians and art lovers. Art lovers?! Yes, today we bring you a special Kerry Packer special. The legend lives on, not only here, but now at an Australian artists exhibition, and of course 'Our James' (James Packer) continues to fly the flag and do the family legacy proud with his Crown Limited empire. Not only that, we also cover the pending return of KP to Australian television in an ABC mini series tipped to hit the jackpot, and Network Nine is bringing back 'Underbelly', complete with gambling themes. Media Man and Gambling911 present The Kerry Packer Special...

Kerry Packer & Friends...

Kerry Packer & Friends - NG Art Gallery - 7th Dec - 24th Dec 2010

3 Little Queen Street

Chippendale, NSW Sydney AUSTRALIA

Tuesday - Saturday 11.00am - 5.30pm

Ok punters, here's the rundown. The artist - storyteller is Gina Sinozich. She's an 80 year old, Croat, Sydney based artist who paints in order to help recycle memory. Sinozich's latest exhibition, Kerry Packer and Friends, is her first solo commercial effort in Sydney and is tells the story of the legendary Kerry Packer. She covers the unique personality and complexities of a legend who was known for his astronomical wealth, super whale gambling exploits, running his business with an iron fist, and colourful run ins with the Australian government, amongst other things.

Sinozich migrated down under to Australia is 1956 and began to paint at the age of 75, now having work in Australian and New Zealand corporate and public collections. Her show showcases Packer as 'one of us' rather than the untouchable media tycoon. Sinozich was inspired to tell the story on the premise that we often hear bad before good. This tribute to KP is generous and reveals alot of the most powerful men in the world, who in 2004, was estimated to have a net worth of AUD 6.5 billion. The work of Sinozich will be showcased at NG Art Gallery from the 7th-24th of December and is certain to excite audiences, punters, art lovers or both. A fews Aussie commentator think this blows away much of the art that American gambling tycoon Steve Wynn shows off. Maybe Wynn might like to make a purchase of some classic Packer creations.

Sinozich says Packer gave back to society in a meaningful way and the series was intended to stand as a testament for this man's intrinsic goodwill after his death in December 2005. She recites a story that fuelled her initial interest in Packer, "...one lady said that she was on George Street with two little kids behind her and she was running...running to go on the train, and he (Packer) stopped her and said, 'don't you have a car?' and he wrote a cheque for her and said here, 'buy yourself a car'." Sinozich also fondly recalls, "...when he was playing in casino in Perth he won so much money and the girl who was serving wine...he asked her, 'do you have a mortgage on the house?' she said 'yes', then he wrote a cheque for AUD 600,000."

The talented, even cunning, artist worked like a Trojan horse for a fortnight and managed to produce 26 paintings that deeply explore her subject's nature, removing much of the mystic of Packer as an uncompromising media mogul. All the characters in Sinozich's work have a yarn to tell, and most aspects of his life are covered... birth, death, and much of the in between. Make no mistake, the works are smart, and unique, and are tipped to become collectors items.

The work is relatively simple, but full of life, and has been described as "traditional representational painting", which one may argue is a dying art. We think KP would have liked the tribute, and we await word to see what living members of the Packer clan think of the works.


Kerry Packer Legend To Return To Australian TV In Cleo Mini Series...

Packer is to return to life on Aussie TV via new ABC drama Paper Giants: The Birth Of Cleo (not to be confused with the Cleopatra slot game).

Australian readers may recall the public backlash to the introduction of the super sexy womens’ title in 1972. There were Cleo lovers and haters, but we're still talking about it today, so it made an impact, which is better than many of today's rags.

Rob Carlton will play a young Packer opposite Asher Keddie as publishing pioneer, the sexy and smart Ita Buttrose.

Rumours of a sexual relationship between Packer and Ita around the time of Cleo magazine's start off, but this won't be a focus on the mini-series, due to air next year.

Buttrose, who first made her mark as the magazine's editor, was a consultant on the production.

"If there was a supposed affair it didn't happen in this timeframe. I have no idea if there was, we didn't raise it with her," Edwards said.

There ABC publicity brief has whet our appetite for lots of Packer classic stuff and enough scandal to keep us coming back for more.

"It's 1972. Skirts are up, pants are down. Girls can have anything: Fabulous careers, fashionable clothes and oral sex," spruiks the promo.

The drama cleverly follows the death of Sir Frank Packer and the rise of his second son, who defies even family expectation to succeed, in a way no one could have expected.

"It was a real turning point in Kerry's career. It was a period when he made his first big move and it was an astonishing success and one against the odds in some respects," Edwards said.

Cleo magazine itself was a fine, yet controversial work, and introduced the nude male centrefold and sexual hits, tips, tricks and more for women. Media Man friend, actor Jack Thompson, is tipped to have his racy centrefold recreated. Something about a 6th finger, down there.

ABC TV by all accounts have taken a calculated risk on the series. Most quarters of society, both insiders and outsiders we've chatted with believe the gamble will pay off with a tidy jackpot, and whispers already circulate as to how many awards the show and actors will pick up.


Nine's David Gyngell Respects Packer History; PBL Becomes Nine Entertainment Co...

KP put Publishing & Broadcasting Media on the map and grew it to become arguably the biggest media brands in Australia.

PBL - the name, is now history, since Bondi Beach based chief executive, David Gyngell, rebranded it with Nine Entertainment Co.

Gyngell, who announced the rebranding at Nine's 2011 program launch in Sydney on Friday, advised the new name would be more recognisable to the public and large and went on to emphasise Nine's broad range of businesses, which sport Nine, ACP Magazines, Ticketek and NineMSN.

The recognition factor is important since the firm is likely to be floated on the Australian Stock Exchange by its private equity owners, CVC Asia Pacific, in the first half of next year.

It's understood that a strong level of support from a host of retail investors will be key to the $5 billion-plus float's chances of a jackpot.

Gyngell wisely acknowledged it was not an easy decision given he is the late Kerry Packer's godson and great mate of James Packer. History buffs, just in case you wondered, PBL was formed way back in 1994 when KP merged Nine with ACP (Australian Consolidated Press).

"PBL has a long association with the Packers so personally I don't take that lightly. But it's modernising a business that needs to be publicly known. We don't have the luxury of having James Packer or another mogul giving the company real gravitas."

Other media updates down under include Network Seven being backed by Kerry Stokes and Network Ten's board now has James Packer, News Corporation director Lachlan Murdoch, mining magnate Gina Rinehart and WIN TV owner Bruce Gordon.

"Nine is the biggest thing that we have and it is also the thing that supports all the other companies in the best possible way," Gyngell said. "It will be a new year. We are starting again.

Nine confirmed its crime drama Underbelly would come back with a series set in the roaring 20s in Sydney as well as 3 Underbelly movies! And, get this, a good spot of gambling will also be featured.

Greg Tingle is a Special Contributor to the Gambling911.com website and Runs Media Man International.

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Thursday, March 22, 2012

EPIX Celebrates Superheroes and the Legendary Stan Lee With Marvel Heroes Weekend April 27-29 - Hosted by Stan Lee

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Marvel Entertainment, Marvel Studios, Marvel Comics and true believers... here's some excelsior news you've been waiting for.

The Marvel Heroes Weekend is coming up in late April, so mark it down.

The comics world has been buzzing about this - from Bondi Beach, Sydney, to Hollywood, to manga crazy Japan and all points in between...

EPIX Celebrates Superheroes and the Legendary Stan Lee With Marvel Heroes Weekend April 27-29
--Hosted by Lee, Event Features World Television Premieres of Captain America: The First Avenger & EPIX Original Documentary With Great Power: The Stan Lee Story --National Free Preview Makes Marvel Heroes Weekend Available to Subscribers of Affiliated Partners...

NEW YORK, March 19, 2012 - EPIX, the multiplatform premium entertainment service, will present Marvel Heroes Weekend, April 27 - 29, a marathon of superhero movies including Iron Man 2, Thor, the world television premiere of Captain America: The First Avenger and the EPIX Original Documentary With Great Power: The Stan Lee Story. Hosted by legendary comic book creator Stan Lee, the marathon also includes EPIX Extra: Mighty Movie Superheroes, examining the origins and fan following of the mighty team. The weekend celebration of Marvel's famed superheroes and their creator features the movies that have led up to the highly anticipated theatrical release of The Avengers on May 4.

The EPIX Original Documentary With Great Power: The Stan Lee Story follows the life and creations of Stan Lee, the co-creator of Spider-Man, Captain America, Hulk, X-Men, Fantastic Four, Iron Man and over 200 other characters that can be found in Marvel comic books, on movie screens and in retail stores around the world.

"These action-packed superhero films are some of the most highly viewed titles among EPIX audiences across all platforms," said EPIX CEO and President Mark Greenberg. "We're excited to give fans more access than ever before to the mastermind behind it all, Stan Lee."

Marvel Heroes Weekend is part of a free preview of EPIX for all subscribers of affiliate partners, which will also showcase Hollywood blockbusters Transformers: Dark of the Moon, Rango, Conan the Barbarian, True Grit, The Lincoln Lawyer and more, along with EPIX original comedy and music events Lewis Black: In God We Rust, Kevin Smith: Burn in Hell and Amnesty International's Secret Policeman's Ball. Over 30 million homes nationwide will have access to the free preview, including over 150 titles available On Demand and more than 3000 movie titles available online at EpixHD.com and through EPIX apps.

*please note: Australian residents may not be able to access all functionality from EPIX. If you have any issues please contact EPIX technical support.

The weekend event and free preview will be supported by television, print, online and out of home advertising and a national contest hosted by EPIX which will send winners to the Hollywood premiere of The Avengers. For more information or to enter, visit the EPIX Facebook page at www.facebook.com/EpixHD. Additionally, EPIX has partnered with Clear Channel Media and Entertainment for Avengers-themed sweepstakes promoted across Ryan Seacrest's nationally syndicated radio shows and website and across several local Clear Channel stations in the top 10 media markets.

EPIX is the first all screen network, available anytime, anywhere, on any screen.

Studio: Paramount, Lionsgate and MGM

About
EPIX delivers instant access to thousands of Hollywood Blockbusters

Plot Outline

WHAT IS EPIX?
EPIX, a joint venture between Paramount, MGM and Lionsgate, is a next-generation premium entertainment channel, video-on-demand and online service launched on October 30, 2009. With access to more than 15,000 motion pictures spanning the vast libraries of its partners and other studios, EPIX provides a powerful entertainment experience with more feature films on demand and online and more HD movies than any other service. It is the only premium service providing its entire monthly line-up of new Hollywood titles, classic feature films, original series, music and comedy specials through the linear channel, video-on-demand and online at EpixHD.com, the leading online destination for movies. EPIX has made the commitment to deliver the industry’s most expansive online collection of movies, making more than 3,000 titles available on EpixHD.com. The service is available to over 30 million homes nationwide through distribution partners including Charter Communications, Cox Communications, DISH Network, Mediacom Communications, NCTC, Suddenlink Communications and Verizon FiOS.

That's it fans. Stay tuned to Media Man and Street Corner for more entertainment news and scoops daily.

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Friday, March 16, 2012

The Star Opens Marquee Nightclub; Entertainment Rather Than Casino Focus - 15th March 2012

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The Star tonight unvieled their latest weapon in the Australian casinos wars - all part of the battle for the entertainment dollar.

The pitch reads...

Internationally acclaimed nightclub operator Tao Group is set to bring a monumental change to Sydney's nightlife landscape with the opening of Marquee - The Star Sydney in late March 2012.

Marquee - The Star Sydney will be located on the entire top tier of The Star's new Pirrama Road harbourside entrance, commanding expansive views of Sydney Harbour and the city skyline. With nearly 20,000 square feet of floor space, the venue is designed to house three distinct spaces within the one venue to cater for different tastes and moods.

The Main Room will feature a 30-foot projection stage with an LED DJ booth and two dance floors.

In contrast, a stylish Library style room will offer an intimate lounge experience, accentuated by a working fireplace.

Venturing further into the venue, club-goers will come across the Boom Box, with a separate DJ, state-of-the-art sound system and outdoor patio. There is also a chill-out area with unparalleled views of the Sydney skyline and a unisex "bathroom lounge".

Furnished with dynamic and unique interiors, the venue will have a retail store and separate VIP entrance for quick entry from street level.

Perth based band Gyroscope played:

Pain
1981
Beware
Wolf
Still Taste Blood
Dream BS Scream
Doctor Doctor
Live Without You
Sotpik
Midnight Express
Baby
Weapon
Enemy Friend
These Days
Safe Forever
Take This For Granted
Fast Girl
Snakeskin

We would like to say a big thank you to everyone who made today a success, and we'll see you back at The Star again soon.

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Friday, March 02, 2012

Australian Sports Entertainment Website Updated

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Marvel Entertainment To Get More Games Via Bwin.Party Digital Entertainment



Marvel Hero Jackpot Marvel Entertainment bwin.party digital entertainment

PartyCasino.com already offers Thor, The Incredible Hulk, The Amazing Spider-Man and Fantastic Four and hundreds more games, and in the near future PartyCasino.com is tipped to get even more Marvel comics themed slot games. Go for the Marvel Hero Jackpot, Super Hero Jackpot and more. New players get up to $3000 sign up bonus. As Marvel Entertainment legend Stan Lee says, Excelsior!

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Thursday, March 01, 2012

bwin Partners with Euro RSCG Germany and Launches TV Spot with FC Bayern Munich, the Most Successful Soccer Team in Germany

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In a Communications Comeback for the Sports Betting Provider bwin, Euro RSCG Munich Creates TV Spots with FC Bayern Munich's Top Management.

Euro RSCG Munich has developed a concept for the world's No. 1 online gaming company bwin.party, in which FC Bayern Munich's decision-makers welcome the TV viewer – in the largest sports betting arena worldwide.

To kick off the campaign in Germany, Austria and Switzerland, a 20-second spot shows President Uli Hoeness, CEO Karl-Heinz Rummenigge and CFO Karl Hopfner getting themselves ready for their game – soccer. As of February the spots will enjoy broad coverage, especially where UEFA Champions League games are aired.

"I am very happy that we have been able to give the global market leader bwin communicative backing in this important step with such high-profile support as FC Bayern," said Andreas Geyer, CEO of Euro RSCG Europe/Germany.

Helmut Huber (Creative Executive Director), Florian Scherzer (Creative Director) and Jurgen Geiger (copy) were assisted in the campaign realization by the 'Embassy of Dreams' film production company in Munich, under the direction of John Buche.

About Euro RSCG Munich

Euro RSCG Munich is part of Euro RSCG Worldwide, one of the world's leading agency networks with 250 offices in 75 countries and supported by some 12,000 employees. With strategic ingenuity, creative finesse and pioneering use of state-of-the-art technologies, Euro RSCG Munich has developed communication solutions for brands such as Hubert Burda Media, Escoffier, Giesecke & Devrient, J.J. Darboven, Kattus, Konig Pilsener, Novartis, Reckitt Benckiser, Sanyo, Sixt, Stihl and Toshiba.

About bwin

bwin is a brand of bwin.party digital entertainment plc, the world's largest market-listed online-gaming enterprise. Founded on 31 March 2011 through the merger of bwin Interactive Entertainment AG with PartyGaming Plc, the company is registered and licensed in Gibraltar. bwin.party holds further licenses in Denmark, France, Italy and Alderney.

One of bwin's major objectives is to promote fair sporting competition, to supply safe choices of bets as well as an effective prevention of gambling addiction. Due to acquired expertise in safety matters, bwin has become an important partner for associations and politicians when discussing safety standards for sports betting.

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