Australian Sports Entertainment

Saturday, February 07, 2009

First free sports channel to air next month, by Media Diary - The Australian - 6th February 2009

Ten's free-to-air 24-hour sports channel, ONE, will be launched on Thursday 26 March 2009 at 7.30 pm, the network announced today.

Viewers need a set top box and or a digital HD television with built in tuner to access the channel. But it is the first free-to-air commercial channel in Australia.

The first sports to be broadcast will be an AFL match between Richmond and Carlton, Swimming Australia SKINS event and live coverage of the Formula 1 ING Australian Grand Prix .

“We know our opening weekend will give viewers a sensational introduction to ONE, and mark the beginning of a lifetime’s habit of essential sports viewing,”
Network Ten’s general manager sport, David White, said today in a statement.

However, some Ten fans will be disappointed because when ONE begins broadcasting in High Definition (HD) on Channel 1 the current mix of general programming in high defintion will vanish.

Some shows which are shot in high definition such as Rove Live and Australian Idol will now not be seen anywhere in high definition.

ONE will also be broadcast in in Standard Definition (SD) on Channel 12. (Credit: The Australian).

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