Australian Sports Entertainment

Monday, November 30, 2009

Sydney Roosters considering changing their name to Bondi Roosters

The Sydney Roosters are considering a name change.

The news comes after an extremely challengingly season for the roosters. Players, management and supporter are looking for ideas and solutions.

"I think if we do anything it would be to call ourselves the Bondi Roosters," Nick Politis said.

"Bondi Roosters is a strong marketing name. Bondi is well known around the world.

"John Singleton (advertising guru) once said to me we've got to be called the Bondi Roosters."

Last week Hulk Hogan's Hulkamania added some bite to the Roosters with the birth of Rooster-Mania, and The Roosters are looking to add even more muscle to their campaign to help launch a comeback that would do Mickey Rourke (The Wrestler) proud.

News Limited has been interviewing a number of Roosters players, management and fans.

Former Roosters greats Bryan Fletcher and Royce Ayliffe last night backed the name change.

"The more I think about it, the more I like it," Fletcher said. "I grew up in Bondi so I would love it.

"The postcode at Bondi is 2026. They are selling shirts down the beach with that postcode on it.

"Tourists love those Bondi shirts so you could sell Bondi Roosters shirts to the tourists."

Ayliffe, 1980 Grand Final captain liked the proposed name change.

"Bondi is known around the world. It is a terrific idea. There are a few teams known as the Roosters.

But the Bondi Roosters ... you know exactly who they are."

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