Saturday, September 04, 2010

WPT set for a wider audience

In the US, World Poker Tour Enterprises Incorporated has announced a multi-season broadcast and promotional agreement with Fox Sports Net for the distribution of its World Poker Tour (WPT) television series.

The Los Angeles-based operator of the WPT stated that the new deal will see Seasons Nine, Ten and Eleven of the series broadcast nationally by Fox Sports Net at primetime airtimes of eight and eleven o’clock in the evening on Sunday nights along with multiple repeat airings throughout the week.

In addition, the two have agreed to ‘extensive promotional advertising’ in order to keep viewers up-to-date on any new airings over the length of the deal.

“This season promises to be unlike any previous incarnations of the WPT,” said Steve Heller, Chief Executive Officer for World Poker Tour Enterprises.

“The shows will be faster-paced and edgier featuring the biggest names in poker mixing it up with more up-and-coming stars, pre-final table action and, as always, poker’s greatest and most recognisable play-by-play commentary team of Mike Sexton and Vince Van Patten.”

Season Nine of the WPT will debut on Fox Sports Net with its 179th episode in January and viewers are set to discover a host of new enhancements to the series including the introduction of Kimberly Lansing as anchor. There will also be a new analyst set to host a recurring segment dubbed The Raw Deal alongside the launch of Royal Flush Girls serving as on-set ambassadors.

“As a leader in sports programming, Fox Sports Net has been a great champion of the WPT and we are thrilled to make this long-term commitment as we celebrate a new day for the WPT,” said Adam Pliska, President for World Poker Tour Enterprises.

“The better airtimes, improved promotion and the increased number of repeat episodes promise to be a boon for fans and the perfect showcase for the exciting changes coming to the WPT starting in Season Nine.”


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