Tuesday, September 27, 2011

IGT brings Manhattan glamour to Gaming at the Australasian Gaming Expo


IGT Sex And The City HBO Australia

SYDNEY - August 22, 2011 - International Game Technology (IGT) will launch one of the widest ranges of games and systems to suit any size venue at this year's Australasian Gaming Expo (AGE) on Aug. 21-23, 2011. The stand will be sprinkled with fabulous Manhattan glamour, to tie in with IGT's Australian launch of the world famous Sex And The City® game. This blockbuster game has broken performance records in the US and had players queuing up to play. IGT's Sex And The City® slots demonstrate that gaming is just as much about entertainment as it is about winning.

The celebrated HBO® TV series inspired the creation of this low denomination game that appeals to existing players and, more importantly, new players across numerous demographics. It features a mix of extreme playability with four highly original bonus features, four jackpots and iconic music and video clips from the show. And it doesn't just appeal to female players, IGT's player research in the US showed that over 30 percent of players were male, which was attributed to the high brand appeal of the game. Venues can use this research in their patron marketing to attract new players, change perceptions and boost their profile with this famous brand on their gaming floor.

Also included with the package is strongly branded signage which, for two machine banks, includes an overhead sign featuring the iconic characters from the series.

"Sex and the City is extremely popular in Australia so we are very excited to bring the branded game to this very important market," explains James Costos, VP Licensing and Retail at HBO. "It is certainly the crown jewel of our merchandising program as we continue to expand our overall licensing strategy for the brand in this territory."

Other stand out products for clubs visiting the show will include strongly branded games with Asian appeal and a good level of volatility. Imperial Lion™ uses IGT's Multiway™ play and lets players choose the number of free games, the associated multiplier and a strong range of RTPs. Red Lions™ features two lines for one credit plus stacked substitutes during the ten free games as well as a good range of RTPs.

One of IGT's most famous and top performing theme banks, Gold Fever, is back in five… five cents that is. Gold Fever® now has four new games, all of which are available in five cent denominations as opposed to only one and two cent denominations in the previous versions of this popular game.

IGT also will be running free business presentations in its on-stand theatre , with industry experts speaking on a range of topics including gaming floor design, pre-commitment and food and beverage management. Details are available at IGT's website: www.igt.com.au/AGE11

About IGT

International Game Technology (NYSE: IGT) is a global leader in the design, development and manufacture of gaming machines and systems products, as well as online and mobile gaming solutions for regulated markets. More information about IGT is available at www.IGT.com, or follow IGT on Twitter at @IGTNews or on Facebook at www.facebook.com/IGT.

Sex And The City® - Official HBO Licensed Product, Series Title, Video Clips and Photographs © 2011 Home Box Office, trademarks are the property of Home Box Office, Inc. All other trademarks are owned by IGT (Australia) Pty. Limited or its related entities. All information is subject to change without notice. Game type availability is subject to jurisdictional approval.