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Intel's Director of Creative Innovation willi.i.am played his latest world-first interactive music and light collaboration on the facade of the refurbished Museum of Contemporary Art tonight as part of Vivid Sydney.
Internationally renowned musician, producer and technology advocate will.i.am was in Sydney tonight for the festival of light, music and ideas - Vivid Sydney.
Created for Vivid Sydney by digital arts company Spinifex, using technology powered by the Intel third generation processor family, the installation allows festival-goers to literally 'play' the Museum of Contemporary Art via a purpose-built interface that interacts with will.i.am's music and the projections of Sydney artist Justene Williams.
About Vivid Sydney...
Sydney will once again be transformed into a spectacular canvas of light, music and ideas when Vivid Sydney takes over the city after dark from 25 May – 11 June 2012.
Colouring the city with creativity and inspiration, Vivid Sydney highlights include the hugely popular immersive light installations and projections; performances from local and international musicians at Vivid LIVE at Sydney Opera House and the new Vivid Ideas Exchange at the MCA featuring public talks and debates from leading global creative thinkers.
Vivid Sydney is a major celebration of the creative industries and the biggest festival of its kind in the Southern Hemisphere, attracting over 400,000 attendees in 2011.
Now heading into its fourth year, Vivid Sydney was ranked in the Top Ten global ideas festivals by the influential Guardian newspaper in the UK.
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Vivid Sydney
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Museum of Contemporary Art
Avviso Public Relations
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Eva Rinaldi Photography
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